X

Looks like you are a new visitor to this site. Hello!

Welcome to Hope For Film! Come participate in the discussion, and I encourage you to enter your email address in the sidebar and subscribe. It's free! And easy! If you have any suggestions on how to improve this website or suggestions for topics please don't hesitate to write in to any of the blogs.

You can also follow me on Twitter or Facebook.

(If you keep getting this message, you probably have cookies turned off.)

October 15 at 8:15am

Distribution Case Study Masterlist

By Ted Hope

HopeForFilm Distribution Case Study Masterlist

HopeForFilm Distribution Case Study Masterlist

Okay, I am disappointed. Again.  This is 2013.  It’s not what I thought the future would look like. Don’t get me started, but I did think things would be better for us, and  certainly in the Direct Distribution world.  I thought we knew that we were all in this together.  I thought we knew that if we shared information it would lift us all up higher.  That is why I created this blog after all.  But of course if knowledge and information changed behavior, no one would smoke, eat refined sugar, or have unprotected sex. But I digress… I went looking for all the Distribution Case Studies I could find, and have compiled them for you.  Maybe I am not a good researcher.  Maybe you are not either, as this is really a crowdsourced list.  By my count it currently is only six films long, plus the great collection that  Film Independent has pulled together of another TEN films. I was going to wait until I found ten, but I figure that would mean I would not post until 2015. Ted’s Note: Since posting this, many of you have shared.  I have grown pleased with this list, and very pleased that we are all working to build it better together.  Please keep emailing me or placing in the comments any additions you have.  Please read some of these before making your next (or first film)! DISTRIBUTION CASE STUDY MASTER LIST:

  1. AMERICAN: The Bill Hicks Story http://bit.ly/1alXFCE (US doc; hybrid strategy)
  2. BASS ACKWARDS (US narrative, micro budget, used “Sundance as a publicity platform for releasing the picture directly into the marketplace; to subvert the system of selling one’s film at a major festival and instead to use Sundance as a vehicle to go directly to the audience”) http://bit.ly/1aPXpOb
  3. BEING GINGER http://bit.ly/GNJcXa (Scottish doc) and update on how hard it really is:
  4. BLAST! http://bit.ly/15MR054 (US Doc; direct distro; strong education market exploitation). Not so much a “case study” as an overview article.
  5. BONES BRIGADE http://bit.ly/1aa7fHz (US doc, utilizing great merchandise; direct distro)
  6. ESCAPE FROM TOMORROW: http://bit.ly/HqntWs (US Indie feature; direct distro via PDA) Okay, it’s not a case study — just a release of intial D&D VOD numbers, but it’s a start.
  7. FAVOR http://bit.ly/1mXvxj7 (US Micro Indie Theatrically Released via crowdsourced screenings)
  8. A FIELD IN ENGLAND: http://bit.ly/IpWBFY (UK micro-budget feature, day&date UK multiplatform release)
  9. I AM BREATHING: http://www.iambreathingfilm.com (UK doc on ALS, not a case study but a good example of a direct distribution website)
  10. INDIE GAME: THE MOVIE  http://bit.ly/19zh9rk (Canadian doc; direct distribution)
  11. LUCIA (The First 10 Days Of Online Release) http://bit.ly/17VODO1
  12. OBJECTIFIED http://bit.ly/Kci5qy (US Doc, filmmaker toured with film)
  13. SOUND IT OUT: http://bit.ly/17JTrSH (UK doc, utilizing crowd funding)
  14. STAINED (2010): http://bit.ly/1aRaggY (Canadian horror film)
  15. TRANSCENDENT MAN: http://bit.ly/1c203lh (US doc, a hybrid model utilizing a special event tour, collapsed windows across all mediums, and innovative new portals through which to share the film.
  16. THE WAY WE GET BY: The DIY Chronicles (US Doc)
    1. Part One: Finding A Spot In The Line Up
    2. Part Two : Timing Is Everything
    3. Part Three: Going Local & Maximizing Your Distribution Window
    4. Part Four: Minimize Your Loss And Hope For A Greater Payoff In The End
    5. Part Five: Going Local Pays Off
  17. WHEN HARRY TRIES TO MARRY: http://bit.ly/1aaIizJ (US narrative)

CASE STUDY COLLECTIONS — COURTESY OF FILM SUPPORT ORGANIZATIONS: BFI – Great listing of films & case studies of how distribs are using new ways of reaching audiences, such as using new marketing techniques, new distribution platforms or innovative exhibition models. bit.ly/18p4i8M Film Independent has a good listing of case studies. http://www.filmindependent.org/case-studies/

Including BURN (US Doc) – which is already recognized as a  great example of DIY. The filmmakers also wrote a good article on the lessons they learned from Direct Distribution.

IndieWire did a brief overview of what was working with 6 Doc films from HotDocs in 2010. Jon Reiss, Shari Candler, Orly Ravid & The Film Collaborative put out the book “Selling Your Film Without Selling Your Soul” which has several case studies of DIY in it. CASE STUDIES ON ASPECTS OTHER THAN JUST DISTRIBUTION Okay, this one is not “Distribution” but back before The Celebrities took to crowdfunding for 7fig raises, Jennifer Fox had record success with “MY REINCARNATION” (US Doc) and shared it with us all:

NOT CASE STUDIES… BUT GREAT EXAMPLES OF METHODS OF DISTRIBUTION, MARKETING, & ENGAGEMENT Austin-based Brian Briskey just did a whole lot of good work for all of you!  The list below focus on those that benefit from Direct To Community (I think it a lot more than D2Fan) engagement (again, more than just marketing).  I will organize this at a later date but for now check out all these great examples!

Narrative Examples
 
  1. One of the largest crowdfunded and crowdinvested - http://www.ironsky.net/
  2. One of the largest crowdSOURCED films - http://en.cosmonautexperience.com/
  3. Freemium model with strong Direct To Fan Marketing - http://www.roadhomefilm.com/
  4. Indie horror example in collaboration http://www.thetunnelmovie.net/
  5. Commercial driven and crowdsourced movie experience - http://www.insidefilms.com/en/
  6. Up and coming horror director building a relationship with her audience - http://www.karenlamfilms.com/
Documentary Examples
  1. Any and all collaborative things by Tiffany Shlain - http://letitripple.org/
  2. Collaborative movie project on the Occupy Movement - http://www.99percentfilm.com/
  3. Advocacy and activism online - http://www.ecowarriorsrise.com/
  4. Niche and innovative evangelism - http://www.ridethedividemovie.com/
  5. Strategicly partnering and fostering good will - http://flatlinetofinishline.com/
  6. Niche and well executed online campaign/crowdfunding - http://www.thebusinessofbeingborn.com/
  7. Collaborative and Niche (formerly Blue Potato) - http://beneaththeharvestsky.com/
  8. Direct to Fan oriented - http://www.objectifiedfilm.com/
  9. Transmedia excellence - http://www.collapsus.com/
  10. Crowdfunded,sourced,supported,etc. - http://www.kickstartedmovie.com/
  11. Humanitarian series of featureless - http://respectfulrevolution.org/

ARTICLES EXPLORING NEW MODELS FOR DISTRIBUTION:

Digital Sales Bundles - http://filmmakermagazine.com/86746-marc-schiller-talks-the-benefits-of-movie-bundling/

Pay What You Wish - http://filmmakermagazine.com/86657-bond360-launches-pay-what-you-wish-four-movie-creativity-bundle/

THANKS ALL!


  • Digg
  • Google Bookmarks
  • email
  • Print

72 Comments

leave a comment
  1. www / Oct 15 at 8:15am

    I like reading a post that will make men and women think. Also, thank you for allowing for me to comment!

  2. www / Oct 15 at 8:15am

    Very good blog post. I absolutely appreciate this site. Continue the good work!

  3. www / Oct 15 at 8:15am

    After looking at a few of the articles on your web page, I seriously like your way of blogging. I added it to my bookmark site list and will be checking back soon. Please check out my website as well and tell me what you think.

  4. www / Oct 15 at 8:15am

    Next time I read a blog, I hope that it does not fail me just as much as this particular one. I mean, I know it was my choice to read through, nonetheless I really believed you would have something helpful to say. All I hear is a bunch of crying about something you could possibly fix if you weren’t too busy searching for attention.

  5. www / Oct 15 at 8:15am

    I was pretty pleased to discover this web site. I want to to thank you for your time due to this wonderful read!! I definitely enjoyed every little bit of it and i also have you bookmarked to see new stuff in your website.

  6. www / Oct 15 at 8:15am

    Hi there! I could have sworn I’ve been to this web site before but after looking at a few of the articles I realized it’s new to me. Nonetheless, I’m certainly pleased I found it and I’ll be book-marking it and checking back regularly!

  7. fast money loan with bad credit / Oct 15 at 8:15am

    I go to see everyday a few blogs and websites to read posts, but this website offers quality based writing.|

  8. travel the world 2016 / Oct 15 at 8:15am

    Hi, i believe that i noticed you visited my blog so i came to return the choose?.I am trying
    to in finding things to enhance my website!I assume its
    adequate to make use of a few of your ideas!!

  9. www / Oct 15 at 8:15am

    There’s definately a great deal to find out about this subject. I love all of the points you made.

  10. It’s remarkable to go to see this website and reading the views of all colleagues regarding this post, while I am also eager of getting knowledge.|

  11. current events in technology / Oct 15 at 8:15am

    Wow! This can be one particular of the most helpful blogs We’ve ever arrive across on this subject. Basically Fantastic. I am also an expert in this topic so I can understand your effort.

  12. www / Oct 15 at 8:15am

    Very good information. Lucky me I ran across your site by accident (stumbleupon). I’ve bookmarked it for later!

  13. startup business loans / Oct 15 at 8:15am

    As a Newbie, I am permanently searching online for articles that can benefit me. Thank you

  14. www / Oct 15 at 8:15am

    Good day! I could have sworn I’ve been to your blog before but after looking at a few of the articles I realized it’s new to me. Regardless, I’m certainly delighted I stumbled upon it and I’ll be bookmarking it and checking back often!

  15. www / Oct 15 at 8:15am

    I was more than happy to find this great site. I wanted to thank you for ones time just for this fantastic read!! I definitely really liked every part of it and I have you book-marked to look at new things in your website.

  16. www / Oct 15 at 8:15am

    Having read this I thought it was rather enlightening. I appreciate you finding the time and effort to put this information together. I once again find myself spending a lot of time both reading and posting comments. But so what, it was still worthwhile!

  17. The females were told to insert the gel 12 hours before sexual
    relations and again within 12 hours after sexual intercourse.

  18. www / Oct 15 at 8:15am

    This is a really good tip particularly to those fresh to the blogosphere. Simple but very precise info… Thanks for sharing this one. A must read article!

  19. www / Oct 15 at 8:15am

    Everything is very open with a very clear clarification of the issues. It was definitely informative. Your site is useful. Thank you for sharing!

  20. www / Oct 15 at 8:15am

    You should take part in a contest for one of the best sites on the web. I will highly recommend this website!

  21. www / Oct 15 at 8:15am

    Can I just say what a comfort to find a person that truly understands what they are discussing on the web. You definitely know how to bring a problem to light and make it important. A lot more people really need to look at this and understand this side of the story. It’s surprising you are not more popular given that you certainly have the gift.

  22. Kristopher / Oct 15 at 8:15am

    Helpful information. Lucky me I discovered your
    site accidentally, and I’m shocked why this twist of fate didn’t
    took place in advance! I bookmarked it.

Leave a Comment

This site could not have been built without the help and insight of Michael Morgenstern. My thanks go out to him.

Help save indie film and give this guy a job in web design or film!