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Or for that matter, what do you think can really change and move things forward in both the near and distant future? If we could ask five key people what they saw on our various horizons, what would they show us? Who should we ask? One of the great things about being pointed in a direction, is that it is almost a path. Could we have walked down that road when Francis Ford Coppola predicted YouTube in 1991:
It is not easy to just boil down to one specific all the various change that is swarming over us at this point. I see major shifts coming in so many different aspects of cinema: discovery, consideration, value/return, participation, collaboration, transitioning, immersion, and many others. [...]
Can we move beyond product placement for a collaboration between those that fund the production and those that create stories? Can it be done without compromising the integrity of the work. Steve Wax and I wrote a blog discussion about this last year and I recently stumbled across this video of Steve and I.
I gave this interview for the film “PressPausePlay” a couple of years back. It premiered at SxSW earlier this year. I would say it a bit differently today, but the sentiment and bullet points remain the same. I must admit I am a bit surprised, but how much I still say is exactly the same today.
We are still looking for an audience-friendly term for immersive transmedia cross-platform creation. I remain restless to abandon this single product impulse-buy centered entertainment economy.
It’s a short clip. I rev up as it goes on, so give it the time to reach the end. I feel it grows quite hopeful. Good work will come out of today’s problems.
I look forward to watching all the PressPausePlay clips they have put on YouTube.Tweet
Prescreen was featured on our MUST READ list of the New Platforms. Sheri Candler also did an overview for the community on this site. Now they are launching. Their press release is below, but to understand just what they are doing, watch this short video before.
Are you excited? I’m excited.
Prescreen Debuts as a Social Movie Discovery Platform
Prescreen will embrace a curated daily email service to leverage the social web to give movies blockbuster exposure on an indie budget
SAN FRANCISCO, CA – September 14th, 2011 — Prescreen, an innovative movie marketing and distribution platform, will officially launch today to give filmmakers and distributors an alternative to traditional advertising and distribution channels – through the mass marketing of curated content that is then shared by users through social media.
Prescreen offers users the ability to subscribe to a daily email alert, view trailers and rent movies to stream on demand, as well as earn rewards and discounts for sharing movie information on their social networks. Their daily email service highlights one movie per day, enabling their featured films to reach a wide audience.
Prescreen also delivers a Prescreen Performance Report to each filmmaker and distributor whose movie is featured on Prescreen. The report offers aggregated analytics and demographics about the audience for each featured film.
How it Works:
• Consumer subscribers receive an email alert featuring one new movie each day.
• Users watch the movie trailer for free and can purchase a rental to view the entire movie to stream on demand for up to 60 days.
• Users can earn discounts and rewards by sharing the film through their social networks using Facebook, Twitter, etc.
• Prescreen aggregates the purchasing data, protecting the privacy of each user, and delivers valuable demographic and analytic information back to filmmakers and distributors for future marketing and distribution efforts.
Prescreen’s intuitive marketing report includes all of the relevant information from the purchasers, allowing the content owner to use the detailed information to make informed decisions about continued distribution and marketing efforts. Prescreen allows content owners to maximize profits by marketing and selling via the Prescreen platform.
“Movie goers are increasingly consuming premium content through new digital channels including downloads, streaming, and video on demand (VOD), generating new revenue streams for the movie industry,” said Shawn Bercuson, CEO and Founder of Prescreen. “Prescreen will help movies of all shapes and sizes receive the love they deserve by leveraging the social tools that exist today to market and distribute movies more efficiently.”
One of Prescreen’s first films will be Kino Lorber’s “The Robber;” a story of a champion marathoner who leads a double life as a serial bank robber, sprinting between heists and escaping from police in epic chase sequences. The film was directed by Austrian director Benjamin Heisenberg and features a riveting central performance by Andreas Lust (Revanche).
“Prescreen has developed an exciting and innovative digital platform for film distribution, and we are happy to be one of their first content providers,” said Richard Lorber, CEO of Kino Lorber. “We have one of the largest, most essential libraries in the United States and with Prescreen’s curatorial team so committed to high quality cinema it was a natural fit. In this rapidly changing digital distribution landscape, increasing market penetration means thinking outside the box –which is exactly why we’re working with them.”
Prescreen is now accepting full-length feature film applications on a variety of topics and genres. To submit, visit: prescreen.com/submit. To sign up for the daily email service, visit: prescreen.com
Prescreen is a movie marketing and distribution platform that helps filmmakers and distributors efficiently reach audiences they otherwise would not have the ability to reach, and identify which audiences would provide maximum opportunity for continued growth and revenue. Prescreen offers users the ability to subscribe to email alerts, view trailers and stream movies on demand, as well as earn rewards for sharing movie information on their social networks. Visit prescreen.com for more information.