Tag: VHX.tv

How Much Should I Charge For My Work?

Post author By Ted Hope
Post date December 13, 2013
55 Comments on How Much Should I Charge For My Work?

Reprinted from blog.vhx.tv

You just put a lot of blood, sweat and tears into making a movie – that was hard! Selling it shouldn’t be. But how much should you charge? Can you really put a price on genius? Probably not, but here are some tried-and-true guidelines based on our research that will make the decision to purchase it a no-brainer. Short on time? Skip to our quick guide.

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1. Single videos (without bonus content) perform best when priced between $4.99 and $9.99.

Chalk it up to our mysterious brains: When people see a film for below $4.99, transactions don’t increase. Why undercharge for no reason? On the other end of the spectrum, films exceeding $20 drastically underperform, so it’s best to stay away from that territory.
Continue reading “How Much Should I Charge For My Work?”

Tags Adam Klaff, Guest Post, price point, pricing, VHX.tv

Truly Free Film

Subtitles Increase Traffic & Conversion Rates. Make ‘Em

Post author By Ted Hope
Post date December 10, 2013
54 Comments on Subtitles Increase Traffic & Conversion Rates. Make ‘Em

Reprinted from blog.vhx.tv

We looked at data for artists on VHX and found that adding subtitles means more sales. Why? More traffic + a higher conversion rate.

More people can see your film.

At the most basic level, subtitles allow you to reach a wider audience. Because, language! You spent all this time on your creative work, and now you want fans to see it. Subtitles open the door to your potential audience, who are in many countries and speak many languages. On the VHX platform, 48% of sales come from outside the US.

Subtitles also increase the traffic driven to your site from associated countries. Fans in Japan, watching your movie with Japanese subtitles, tell their friends about your movie. That added community immediately grows the potential buzz and social media reach of your content, as fans bring fans to your site. Our data shows that films and video content with subtitles consistently outperform those without subtitles.

Tags Adam Klaff, conversion rates, Guest Post, international sales, subtitles, VHX.tv

Issues and Actions The Next Good Idea

Can Direct Distribution Benefit From Coupons?

Post author By Ted Hope
Post date December 9, 2013

Yes! Interesting post by VHX today on how dynamic pricing via coupons can truly stimulate sales.

“When they’re substantial (we’re talking 50% or more) and last a short time (a few days or less), coupons have a proven record of increasing sales – and not only by a little. On average, offering steep, short-term, “flash sale”-style discounts on VHX resulted in 4x higher conversion rates and 6x more sales week-over-week.”

Check it out here.

Tags VHX, VHX.tv

Truly Free Film

Why Go DRM-Free? 6 Reasons To Start

Post author By Ted Hope
Post date December 24, 2012
65 Comments on Why Go DRM-Free? 6 Reasons To Start

We want to make sure you have the best gift in the best form to give all your friends, family, and loved ones this holiday season. That’s why we put DARK HORSE up in a DRM-free form. You can order it now right here. We respect you — and we want you to still love us in the morning after the magic of the first time has gone. Get up and ride again. Giddyapp!

It makes me wonder: when will DRM-free be the usual way? Sure you can get Dark Horse on iTunes or on Amazon but why not order it in a form that you can put on all your devices. You know you will want to watch it again and again.

Here’s 6 reasons why everyone should release there work DRM-free:

-DRM is a false sense of security. People that are determined to not pay for your film will find a way, no matter what restrictions you put in place.
Continue reading “Why Go DRM-Free? 6 Reasons To Start”

Tags Adam Klaff, Dark Horse, DRM, DRM-free, Todd Solondz, VHX.tv

Truly Free Film

Ask Me Anything: Wed 12/19 at 1PM EST

Post author By Ted Hope
Post date December 16, 2012
51 Comments on Ask Me Anything: Wed 12/19 at 1PM EST

In celebration of DARK HORSE’s Online VOD (via VHX) release, some of the actors & I are doing a AMA (AskMeAnything) via Reddit on Wed 12/19 at 1PM EST. Please get your questions ready and join in.

We are on the schedule here: http://www.reddit.com/r/IAmA/

The film will be available online at $9.99 starting Wednesday. DRM free. Perfect Holiday gift!