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March 14 at 8:15am

Forget the BS: Here’s the Key to Twitter Success

By Reid Rosefelt

The Key to Twitter Success 1You’re posting interesting content on Twitter every day. You’re blogging. You’re active in other social networks. You’re doing everything that you’ve been told to do. But you’re getting nowhere.

Maybe you have the wrong goal.

Your Goal is Not to Get as Many Followers as Possible

If you want followers, you can buy them. [...]


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March 3 at 8:15am

Beer Buzz #3: Audience Building — The Key to Success Building

By Steven C. Beer

In the marketing and distribution of independent films, the most critical and frequently overlooked key to success is the building of an audience. Whether you pursue traditional or alternate distribution platforms, or a combination thereof, your ability to identify, aggregate and mobilize an audience base directly impacts the prospect of your project’s success. Timing your audience building campaign is crucial. According to Jason Ward of Candy Factory Productions, you must begin to target and recruit your supporters the minute you decide to produce a film. Audience building is a slow and steady process that can take many months, if not years, so a multi-step game plan that evolves over time can serve as an audience building blueprint. Here are some tips I learned while moderating the Audience Building Panel at the New York Lounge at Sundance 2014: [...]


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February 19 at 8:15am

Nobody Knows Anything #5: Rethinking Transmedia and Crossmedia

By Charles Peirce  

Nobody5-300As I alluded to in a previous post, Transmedia is in the midst of a debate about its definition and who has the authority to determine that definition. It is one of those discussions I think best observed from the sidelines, but then I have no financial or artistic stake in that debate. However, I do think they’re important terms to understand. [...]


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February 14 at 3:30pm

Life Cycles of Social Media Networks

By Reid Rosefelt

Social Media networks go through phases in their lives, just as we do in ours.

Most of us go through periods of adjustment which we handle with varying degrees of success. Many of us don’t climb very high up the ladder of success, and it’s a rare few that become superstars like Justin Timberlake, Jennifer Lawrence, Facebook or Twitter. [...]


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January 31 at 1:30pm

How Chris Christie and Ira Deutchman made me a SEO Master of the Universe

By Reid Rosefelt 

When you finish reading this post you will possess the key to becoming a mighty internet power user.

For no charge, I’m going to share a huge breakthrough I made. That’s the kind of guy I am.

Chris-Christie-Ira-Deutchman 1It all started just as the Chris Christie Bridge-ghazi scandal was gathering steam. Like many, I googled the besieged Governor to see if there were any new developments.

One day, I saw something that surprised me: on the first page, right under CBS News, MSNBC, Chicago Tribune, the Office of the New Jersey Governor, Christie’s Wikipedia entry, the Chicago Tribune again, and the Washington Post, was a link to something from my friend, celebrated indie film man Ira Deutchman. “Wow,” I thought.  “Ira must have generated something pretty big to generate a search engine smasheroo like that.” As you might imagine, I was on pins and needles to find out what Ira had come up with. [...]


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November 18 at 8:15am

Simple Fix: Celebrity Twitter Support For Indie Film

Celebrities have the most influence on Twitter.  Twitter is a great way to further word-of-mouth.  Twitter particularly is good to further engagement with something that is immediately accessible, like a television show.

It has been shown time and time again the impact a few celebrities can have when they support a film.

Many movie stars got their start in indie film.  Many movie starts did their best work in indie film.

Indie film is under threat.  It is no longer a [...]


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January 21 at 8:30am

Forward! The Necessity of Twitter

By Rob Millis

Every filmmaker, distributor, press agent and their mother has seen plenty of posts about how important Twitter is, yet filmmakers constantly ask me why and how to use it. So at the risk of beating a dead horse, I’m going to try and convince that silent majority once and for all.

Twitter is one of the most powerful tools for direct communication with your audience. It is easy to use, conversational and can be lots of fun as well. Twitter enables industry leaders and celebrities to easily and safely engage in conversations with thousands of fans, which means you can easily join the dialogue too. [...]


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