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IFC’s “Call In Commentary” is a good idea, bringing a level of intimacy to a mass market approach. I would have thought that by now we would have moved beyond trailers, but if they remain the dominant film marketing device, IFC’s innovation gives it a personalized feel.
Start guessing what movie Eddie Burns is now playing homage too here:
Last one to guess, drinks the beer. Or is it the first one to guess, gets it. Either way Eddie has shown one easy answer on how to get people aware of your film in a new fun way. Imagine if there was a website where filmmakers placed their homages and it was up to the audience to guess the original. It would be a party game and a discovery tool all in one.
I have often felt that you could do a shot for shot remake of Godard’s A WOMAN IS A WOMAN and win Sundance with it. It feels as fresh today as it did when it came out — which is both a testament to the quality of the film and condemnation of our current culture. We haven’t exactly moved forward in terms of our art forms and storytelling.
One thing that has reinforced my conviction that remakes could be the freshest thing on the planet, is Eddie Burns’ series of “homage” trailers he’s done around his latest film NICE GUY JOHNNY. If I saw this trailer without the context of what Eddie is up to, I would run to the theater to catch the feature. Even knowing that this is the third in a series of trailers that Eddie has done, it still makes me want to see what he’s been up to lately. Clearly he’s been inspired, and is having a lot of fun.
Okay, so this homage is not to the french new wave, but it is to a film that was heavily informed by all that those folks were up to, and filtered it through a big Hollywood lens. Did you name it? Got it after the jump. [...]
Yesterday, I posted how Edward Burns has found inspiration in the classics, or at least in the classics’ trailers. I get a huge kick from his “remakes” that he has created around his new film NICE GUY JOHNNY. ”Homages” to the greats are both funny to watch and a great discovery tool. So if you had a jones for more after yesterday’s serving of Antonioni’s L’AVVENTURA, why stop there? Here’s Eddie’s remake of Godard’s CONTEMPT:
Okay, let’s let the the great movies be the great movies (at least for now), but who says we can’t have fun with their various extensions? Eddie Burns is on a role. He’s always gotten a great deal of inspiration from the greats. THE BROTHERS McMULLEN had a bit of Woody Allen — in Irish drag — as it’s patron saint. He’s found new inspiration and energy from an embrace of DIY and social media, and as much as he’s looking forward, he’s drawing on the past. To get us all ready for his new film NICE GUY JOHNNY (opening on all platforms Oct. 26), Eddie has looked at the greatest movies ever made, but hey he’s a busy guy, so he doesn’t have time to watch the whole feature and has settled on the trailers.
Does this trailer remind you of anything you’ve seen before?
When I spoke at IFF at TIFF with Festival Darling‘s Thomas Mai, he said there were 154 websites that posted film trailers. We need that list. Maybe Thomas will share it with us, but in the meantime with Sundance around the corner and Berlin on it’s heels, we can’t afford to wait to post. Let’s build that list! What sites do you know?