Categories
Truly Free Film

Ten Ways To Stand Out In This Crazy “Film” Biz

Okay, granted there are the givens that help one stand out: talent, taste, connections, money, good looks — but what if it was a level playing field?

Are there things that you can put into practice that will help positively separate you from the pack of other hungry artists trying to cement a place for yourself in the field that you love?  Since all of you have helped me with your conversation, appreciation, and general involvement, I wanted to do something that might aid you to get to where you want to go.

The following are some quick thoughts as to what things might quickly make others take notice of you, remember you, or give you some deserved respect.  I am eager to hear other suggestions too.  There are probably one hundred ideas like these, and I think it’s time we all started sharing.

  1. Know what you like.  That is, know what you like beyond the stuff that you like just because you made it, or want to make it, or think you can make it.  Understand what you appreciate and why you appreciate it. It is a lot of work to become articulate about creative endeavors, but those communication skills are prized and praised — and surprisingly rare.  I am still waiting for someone to provide me with their alternative to my list 32 Qualities Of Better Film.  Get to it!
  2. Know your story.  That is, know not just the story you want to tell, or help tell, but know the story of you and how to tell it.  In order to get work done, people need to want to work with you, and they need to explain to others why they should also want to work with you.  Mastering your story or stories should be a goal.  To keep your story evolving is one of the practices I recommend most.
  3. Be heavily engaged in social media.  I know I sound a bit like a broken record on this point, but…  We have not yet even seen the true impact of being part of a large, vibrant, and heavily engaged social media community will have on a work,
Categories
Issues and Actions

Social Media Strategy Overload Of Nothingness

There is a great deal of empty discussion in terms of what a social media strategy is in the indie film world. There’s even a great deal more when it comes to brands. WhatTheFuckIsMySocialMediaStrategy.com does a pretty good job of capturing, albeit with a welcome dose of humor. Just keep restoring the site, and you will get another “pearl” of wisdom with each click.
Hat tip to John Paul Rice and Jon Reiss for driving me towards this epic epicness.

Categories
Truly Free Film

Audience Building: Social Media Common Sense

Facebook and Twitter may still be trying to figure out how to make money, but what will inevitably be their “common sense” solution, should also all be all filmmakers “best practices”.  By no means am I encouraging spam, but what the studios pay firms big money to do, anyone with some time on their hands can make a noble effort of themselves.

Isn’t listing your favorite film or book an invitation to be contacted when someone has something similar to offer?  Say your film is playing at the Ashland Oregon film festival; wouldn’t you search the network in that region and then search for folks who liked a similar film as yours?  If you were a fan and you got a personal invite from the filmmaker to come check out the film at the festival, wouldn’t you be tempted to go?  Shouldn’t this be standard practices for all filmmakers?
Who is doing this now?  How successful is it?  What tips do you have for the rest of us?
Categories
Truly Free Film

14 Steps To A Social Media Plan

Seybold Scientific had a great posting on what you need to do build an effective social media plan.  It’s written for businesses but is easily adaptable for film.  Read the whole thing, but here’s a brief on the first four:

1) Clearly articulate who your stakeholders are before you begin.
2) Clearly articulate the key issues these stakeholders care about as it relates to your offering. Use a bulleted list with no more than three or four words per item.
3) Begin by researching which, if any, top bloggers are discussing these issues. 
4) Inevitably, any substantial subject matter area has a back channel where top bloggers and influencers chat.