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Truly Free Film

Its About The Art, Not The App

By John Root Stone 

Online video is exploding

The global market for online video is expected to grow to $37 billion by 2017. In April, according to Comscore, 182 million Americans – 83% of US Internet users – watched 38 billion videos online. This growth is fed by a vast and ever-growing supply of content that is original and archived, professional and amateur, and distributed across more platforms than anyone cares to remember.

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It’s a challenge and an opportunity

For filmmakers, this growth and complex market mix makes it increasingly difficult to find useful and profitable distribution channels. The film distribution hierarchy of yesteryear is flatter than ever with first run premium content competing nearly side-by-side with user-generated content (UGC) for the audience’s time. While this offers both challenges and opportunities to filmmakers, understanding how to take advantage of this new marketplace is anything but simple.

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Issues and Actions

The SFIFF Is Now An OSCAR Qualifying Fest Three Times Over

The San Francisco International film Festival has been chosen as an Academy-Award qualifying festival in the Documentary Short Subject category. Now we have three shorts categories as Academy Award qualifiers – Narrative, Doc and Animation.

Short documentaries of