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Lance Weiler was the Keynote speaker at the Darklight Festival recently. He shares his journey into transmedia and why he is so optimistic about the world before us. It is nothing short of a state of the union address on Transmedia — both how we got here and where we are. It includes a pretty solid survey of transmedia projects. Check out his video below if you are one of those types who actually want to know the world you are living in (and not just the one that once was).
Why does it still feel amazing that a whole group of people come together to share knowledge, organize that gathering, and take the resulting inspiration out into the world — and that they do it for free? That question is worthy of a future post, but for now we are here to celebrate DIY DAYS, the event that we must now ordain as a necessary institution. I was a keynote speaker last year. This year Christine Vachon and I discussed our past and hopes for the future. Earlier I ran a post on Chuck Wendig’s presentation he did this year on “Where Storytelling & Gaming Collide” . Today we are happy to offer you Zeke Zelker’s overview of the event, which at the very least should make sure you plan on joining us next year. Check it out. I promise you will leave wiser and inspired.
It is always exciting going to DIY Days, It’s like main lining a shot of learn-to-know-how adrenaline straight to the heart. There were many things that I took away from last week’s conference, many of which we will be implementing for WTYT960.com as we push out the site. WTYT960.com is a virtual radio station where bands submit their music to be a part of the playlist, the playlist is created by fan interaction on social media sites and votes.
A couple of highlights from DIY Days that still resonate. Newman’s tell it like it is approach to reclaiming DIY, I just sewed new patches on my britches and am rolling up my sleeves, getting down and dirty with making stuff. Hope and Vachon’s fireside chat on their amazingly prolific careers as the top indie producers, that’s right, each of them have produced 70 films. That’s absolutely amazing. Johnson’s chat about NFC technology that I feel will be another outlet for filmmakers to further expand their storyscape. Weiler’s review of Pandemic 1.0 that we produced at this past year’s Sundance. Chirls introduction of html 5, I’m still wrapping my head around the possibilities of this new programming tool and Clark’s discussion on how he has worked with brands in the past, this opportunity needs to be explored further. There were many others who presented and their insight was worth much more than the price of admission.
The only thing I wish is that more presenters would have been more straight forward on how they do/did things not what they did. I think this would be extremely valuable to those who attend these types of conferences.
When it was my turn with Vlad, who has a really great project, Zenith, it was interesting to see people’s reactions as we discussed our transmedia projects, Vlad’s is wrapping up, mine is just getting started. I take the capitalist money making approach to my filmmaking efforts, where I always encounter push back from the indie film/DIY community. I never understand this. This is show Business people, with a capital B, which is a true balance of art and commerce. Shouldn’t we all take more of a money making approach to our filmmaking? It is truly empowering. Instead of playing the “I hope I can sell my film for big bucks at a festival that I hope I can get into lottery.” Shouldn’t we be more fiscally responsible to our funders? Really. I fund my projects by whatever means possible. Right now I am raising equity, seeking donations, and forging brand partnerships.
I believe that the story telling experience can be augmented for the better with brand interaction. Brands can enable artists to further their storyscape, something that I’m doing with Billboard an Uncommon Contest for Common People! as well as my next three projects. I like giving a big fat hug to responsible corporate brands who can help me further tell my story. We all have those products we love, why not make them a part of, and a device in, the story telling experience? For instance I love my Radius toothbrush, a company with ergonomically correct handles made out of recycled material. Right now I’m brushing my pearly whites with a handle made from recycled U.S. currency. Just living the dream! The company is also from my hometown and these types of things excite me. A great product from my hometown that I’ve partnered with to help tell a story. You can’t get any better than that. How does a toothbrush support a story? Just wait. You’ll see.
Johnson www.kineticfin.com/ -
Hope now here on IndieWire. Archives at http://hopeforfilm.com
- Zeke Zelker
Zeke Zelker, filmmaker/entrepreneur, has embarked on his latest transmedia project, Billboard an Uncommon Contest for Common People! a story that transcends various medias as it empowers various artists to be a part of the story telling experience.
I am producing Lance Weiler‘s HOPE IS MISSING (with Anne Carey). It’s hard to call it just another feature film when Lance does so much more to expand the story world. In the past, I have encouraged filmmakers to make a short to demonstrate their skills or help clarify the world they want to create. Yes, Lance made a short for HopeIsMissing (aka H.i.M.), and you can watch it at the bottom of this post, but that’s just a tip of the iceberg.
When I speak about it to studio execs, most still don’t know what I mean when I say it is a transmedia project. Hopefully that will never be the case again once we make the feature. One would think that this would have already changed though by what has been done already.
Perhaps you were at Sundance and encountered the PANDEMIC. It was an installation at New Frontier. It was an online experience. It was location-based ARG. It was story R&D. Lance explains:
It is no longer the dawn. We are now officially in the new era of a Truly Free Film Culture.
Yes, the business of indie film is back. The rapidity, volume, and consistency of deals blossoming ($30M and counting!) at Sundance should give investors more confidence that you no longer have to rely just on foreign; the US acquisition climate seems quite robust again. Whew. But the good news does not end there.
Indie Film has been infected by a new breed that — like those that came before them — refuses to ask for permission. But unlike the earlier wave, their go-get-them attitude doesn’t stop at production, it extends into all the pillars of cinema — from discovery and participation on through production, distro, appreciation, and presentation. The content, the form, the plans of cinema are not only for re-examination, but the rules have been thrown out. Time to get out of the way, and let the fresh air disrupt the stale space. [...]
We are now treated to another Jon Reiss guest post. Jon holds the world record for the most comments on a single TrulyFreeFilm post, but he is one of our New Model Gurus, helping to pave the path to the emergence of a sustainable Artist/Creator Middle Class. We he speaks, I listen.
Two weeks ago I wrote a guest post here about the need to educate filmmakers on distribution and marketing their films. This weekend the Los Angeles Film Festival is hosting a truly wonderful event which I am proud to have developed in collaboration with LAFF and Film Independent (with strong push and support from Ted): Seize the Power: A Marketing and (DIY)stribution Symposium.
The Symposium is designed to focus on the nuts and bolts solutions to the current distribution and marketing malaise plaguing our industry. The intention is to provide an introduction to a wealth of new tools for filmmakers (and all artists/media content creators) as well as strategic guidance from many of the key practitioners and thought leaders in our field. It is an antidote to the concerns of too much talk talk talk on this subject with little true education.
In addition there is a non-public component that you can participate in via twitter. I will be giving a distribution and marketing boot camp to the LAFF competition filmmakers Friday June 18th 9am – 12:30pm and 2:30pm – 5pm and Saturday June 19th from 9am-11:30am. All times PST. We will be tweeting bullet points on #totbo We have done this in the workshops I have given in the past month – and we have found that people around the world start to participate and chime in – creating a global discussion around these topics.
The Symposium: Starting Saturday afternoon at 1pm – Ted kicks it off with a presentation on the need for the artist entrepreneur to encourage filmmakers to think expansively about their creative output in order to create sustainable careers. [...]