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Previously: $45 Billion by 2018
At Kinonation we talk to dozens of filmmakers every week, and often discuss myths about Video-on-Demand. Here’s my top ten…
1. Myth: Every VOD outlet will accept my film.
Reality: Most outlets select or decline films at their discretion and rarely give reasons for a “NO” decision. In the USA, only Amazon and Google Play accept all films. (Amazon is limited to Amazon Instant Video. Amazon Prime will typically reject films that contain drug use, sex, nudity, violence, etc.)
2. Myth: Theatrical creative will work for VOD [...]
Previously: Hard Work, Innovation & Blind Alleys
$45 Billion VOD Market
This is an amazing — and inspiring — forecast. Research company Markets and Markets predicts global video-on-demand (VOD) revenue will grow from $21 billion last year to $45 billion in 2018. They define this as the combined revenues of all VOD outlets, worldwide — essentially digital (online) VOD plus cable & satellite VOD. Huge numbers, but actually not a particularly high compound annual growth rate (16%) to get to the $45b number in years. Figure roughly half of this revenue flows to content owners and half to the VOD outlets. [...]
Previously: The Importance of Subtitles & Closed Captions
In my last post I wrote about Closed Captions and recommended you get them made by ZenCaptions. Now Amazon Prime has announced that captions are mandatory from March 1st. It’s already mandatory for iTunes. And has long been a requirement for Cable TV video-on-demand. It makes sense, it’s a good thing for people with hearing difficulties, and it makes your film more viable to watch in a noisy cafe or bar. At $1/minute it should be a no-brainer…get it done.
Hard Work, Innovation & Blind Alleys
Kinonation has come a long way in the past year. We dived into the very complex video-on-demand ecosystem. More complex than we expected, to be honest. We’ve invested heavily in technology and signing new outlets and content acquisition. [...]
Previously: Music for Movies, Expert Tips, Part I of II
This is Part II of Expert Tips from composer (and Kinonation co-founder) Klaus Badelt. Klaus has scored over 80 films. His work spans Hollywood blockbusters such as Gladiator, Pirates of the Caribbean, Catwoman, Poseidon, Rescue Dawn, 16 Blocks, The Recruit, K-19. And a ton of US and European indies, including documentaries, shorts and even video games.
11. Choosing a Composer
When seeking a composer, you’re actually looking for a “filmmaker” to work on a dramatic collaboration — he just happens to be called the “composer.” The worst thing you can do is to ask for demo music for a scene of your film from 5 different composers. Why? Because creating a score is collaborative and if you ask for demos you don’t learn or experience collaboration with the composer. You’re much better off asking for score examples from their previous films. But your main objective should be to find a composer you trust and like…with whom you can talk story first, music last. A good composer must be, above all, emotionally invested in the story you’re telling. [...]
Previously: Whatever It Takes
Some directors believe that music is a full 50% of a film. And that there are fundamentally just 3 or 4 “true” creative inputs to the movie — the writer, the director, the composer…perhaps the editor. Whatever the numbers, movie music — that skillful combination of score and song — has the potential to turn a good story into an amazing audience experience. But how do you musically super-charge an indie film when you don’t have the budget to hire a top composer?
Klaus has scored over 80 films. His work spans Hollywood blockbusters such as Gladiator, Pirates of the Caribbean, Catwoman, Poseidon, Rescue Dawn, 16 Blocks, The Recruit, K-19. And a ton of US and European indies, including documentaries, shorts and even video games.
Here’s what Klaus has to say about making the very best — and most economical — music choices for a film.
1. Composer as Filmmaker
The director-composer relationship is that of two filmmakers. It’s not about musical genres, or instruments. It’s about driving the story and emphasizing characters and creating emotion. That’s the role of music in film.
Think about music (both score and songs) at the script-writing stage. Fundamentally, a filmmaker must decide what character development and story arc she wants from each scene. That is, how do you want the audience to feel about this episode? There should be a single, unambiguous answer. i.e. every shot in every scene must have a clear objective in moving the story forward. So thinking about the music at this stage– and making musical choices — actually helps propel and clarify the script-writing process. Deciding where the music in each scene starts — and where it fades — forces you to think with greater clarity about story shapes & arcs. [...]