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By Rob Millis
Two changes in tech and finance are about to have a huge impact on independent film: crowdfunding and the JOBS Act.
We all know about Kickstarter and IndieGoGo, the crowdfunding platforms that have been helping independent creators launch projects. These platforms and others have already been hugely successful with DIY projects and direct-to-fan networking, yet even after years of growing popularity they haven’t come anywhere close to their full potential.
Last year the Slated networking and fundraising platform joined the market as well. Slated offers a system geared toward film professionals seeking (or supplying) investment dollars. Unlike previous crowdfunding platforms, Slated’s approach is less about DIY and more about professional partnerships. In short, they are taking crowdfunding to the next level. [...]
Written by Michael R. Barnard
The Internet enlarged the playing field for securities offerings, whether valid or not, and for potential investors, whether knowledgeable or not.
How do you legally and ethically access that hoarded cash and encourage its investment in your well-developed movie project so you can hire people and make your movie? [...]
Written by Michael R. Barnard
FILMMAKERS, IT’S 2013. DO YOU KNOW WHERE YOUR JOBS ACT IS?
Part 2 of 3 parts.
For the definition of “Accredited Investors,” see http://www.sec.gov/info/smallbus/secg/accredited-investor-net-worth-standard-secg.htm
In simple terms – explanations that are more complex require attorneys – the process to raise money for your movie by legally offering securities is referred to generally as a “Private Placement Memorandum,” which usually costs about $15,000 or more in time and fees.
When you have your expensive PPM, what can you do with it? [...]
by Angie Fielder
Crowdfunding is definitely the social media flavour of the month as creative people connect with online audiences who want to help finance their dreams. On Kickstarter alone, nearly 3 million people have helped over 30,000 projects, generating more than $US300 million in pledges.
As producers of The Second Coming, a feature film that is currently seeking funds via crowdfunding site Pozible (www.pozible.com), we recognise the need, in this fast-becoming-saturated crowdfunding environment, to think outside the box when it comes to incentivising people to pledge. Particularly if we want to go beyond our personal network of family and friends. That’s the real challenge with crowdfunding – engaging people outside of your own contacts, outside of your existing support networks. [...]
By Chris Dorr
In a recent post entitled Networks And The Enterprise, Fred Wilson explains how his firm Union Square Ventures invests in networks. He included this line.
My uber goal of writing this post is to explain that the wired and mobile internet is a global network and it powers all sorts of smaller networks to get built on top of it.
These networks connect people with each other. Each network gains value as more users join and as each user contributes value to the network which in turn becomes available to every other user. As he points out [...]
This is our final excerpt from James Cooper’s eBook www.kickstarterforfilmmakers.com. Today James offers suggestions on how to structure your personal Kickstarter page.
by James Cooper
Campaign Body
The body text of your campaign page is one of the most important pieces of the puzzle, and should receive your full attention to detail when deciding what information to put in, and how to present it. This is where you pitch people on your film and sell them on why they want to be a part of it.
What is it about?
This is where knowing how to pitch comes in handy. You remember pitching, don’t you? The practice of distilling your story down to one or two sentences so you can quickly tell people what your film is about? I know you hate it, but it’s an essential skill, and one you’re going to have to put to good use here. For the purpose of your crowd funding campaign, a good pitch should read like the back of a DVD case, or like the description that comes up when you’re flipping through films On Demand. What’s most important is that the characters and story of the film are clear and easy to understand, as well as the genre. You’re selling your film to people who haven’t seen it yet, so you’d better be able to hook them!
Who is involved? [...]
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