Official Press Release:
PARK CITY, UT — Sundance Institute today announced a new program to connect its artists with audiences by offering access to top-tier creative funding and marketing backed by the Institute’s promotional support. These essential services will act as building blocks for future program components which aim to provide filmmakers access to a broad and open array of third-party digital distribution platforms. Adding to the nonprofit Institute’s acclaimed programs for Screenwriters, Directors, Film Composers, Producers and Theatre artists around the world, the new services were developed based on research and input from filmmakers, industry advisors, its Technology Committee and its Board of Directors, including President Robert Redford. The creative funding component was announced today with Kickstarter, the largest platform in the world for funding creative projects.
A new way to fund and follow creative projects [...]
Today’s guest post is from filmmaker Lucas McNelly.
Earlier this year, I made a film in the middle of nowhere called UP COUNTRY, a thriller about a fishing trip gone wrong, set deep in the Northern Maine woods. It’s tricky making a film several hundred miles from a city, in a town that has so few residents it doesn’t even have a name. There’s no rental houses, no hotels, no Starbucks, no airport, and no community of filmmakers to work with. You have to bring everything with you, including the cast and crew. There are no local resources. And while that’s a daunting hurdle to overcome, in the end it frees you, allowing the production to pull people in from all over the country. You quickly realize that there’s great filmmakers all over the place, not just in the usual places, and not just where you live.
Sure, you already know that, but it’s something else entirely to see it in person.
It got me thinking about how over the last year or so there seems to have been an influx of filmmakers who are making a name for themselves outside of NY and LA, thanks to the rise of social media and transmedia all those web 2.0 buzzwords we’re always hearing about. Whereas before, you had to be in NYC or LA to get your projects made, people are starting to find ways to be successful in out of the way places like Minnesota and Idaho and Georgia and the deep woods of Northern Maine. How? What are they doing to make that happen? And just how connected are we by social media and all of our hip technology?
That’s why I’ve decided to embark on quite possibly the craziest project around. [...]
Guest post by Jeffrey Ballagh, lead strategist for Novacut (Note from Ted: I have not used Novacut, but heard what they were aiming for and asked Jeffrey to explain it to all of you.)
The future of distribution and funding for independent film relies on the Internet. The technology to forge a new business model for independent film success is out there, but it needs nerd champions to build a venue where artist-to-audience commerce can thrive. To thrive, that venue must be the condensation point for the independent filmmaking community. For that to be possible, that venue needs a strategy for reaching critical mass and a damn good draw for filmmakers’ attention. This is what we know, and this is Novacut.
The spark? A pro-grade video editor that’s free and designed from the ground up to exploit recent advances in technology and community – to name a few: digital production, HDSLR cameras, online collaboration, and cloud computing. [...]
Today’s guest post is from Yancey Strickler, one of the founders of Kickstarter, the crowd funding site. Kickstarter, along with other crowdfunding sites, has brought some real change to the indie film landscape, bringing more power to the creator class to fund their work. But getting your work made, is just part of what it means to be an artist these days; you need to get your work seen (and that’s not all). Luckily for us, Kickstarter is just getting started.
This Friday night on a Brooklyn rooftop, Kickstarter will host the first-ever Kickstarter Film Festival in conjunction with Rooftop Films. The night will feature 90-plus minutes of footage from a dozen filmmakers who successfully raised money on Kickstarter, among them documentaries, features, and shorts, as well as dance and experimental film. There will be music, plus delicious treats provided by Kickstarter food projects. If you’d like to join us, tickets are just $10.
Since Kickstarter launched 14 months ago, filmmakers have used the site to raise funds for post-production, shoots, crews, equipment, music licensing, locations, film festival prep, DVD production, color correction, and just about every other cost associated with making and distributing a film. They’ve found success: almost half of the film projects meet their funding goal. Overall $10 million has been pledged on the site — $2 million of it to film projects. [...]
Today’s guest post is by director Allison Anders (Mi Vida Loca, Grace Of My Heart), co-founder of the “Don’t Knock The Rock” Film Festival”
Seven years ago I was given one of the greatest opportunities of my opportunity-rich life — a tenured post at UCSB as a distinguished professor in the Film And Media Department at UC Santa Barbara, where I remain on faculty, teaching one quarter each year. My first quarter I created a class on rock ‘n’ roll films since this had long been my private passion, and called the course “Don’t Knock The Rock”, named for the 1956 Alan Freed, Sam Arkoff, Columbia film of the same name. I loved the experience of sharing these music rich movies so much I didn’t want it to end.
With the help of producer Elizabeth Stanley who was at that time at the DGA, and who connected me to festival producer Gianna Chacere (now with The Hamptons Film Festival) , I began to lay out plans for a festival in Los Angeles showcasing rock ‘n’ roll movies. My musician daughter Tiffany Anders was returning to Los Angeles, after living in Brooklyn for a good chunk of her 20s, so I immediately welcomed her home and enlisted her to curate live music for my hair-brained idea. The first year she delivered Sonic Youth, J Mascis, The Tyde, Dead Meadow, Wayne Kramer, and Ariel Pink before I even knew he had been born!
We are now launching our 6th annual (we took one year off) DKTR Fest July 8th and will run every Thursday of July and August at The Silent Movie Theater, Los Angeles. From our first Don’t Knock The Rock Film And Music Festival, our agenda was, and remains, the same: to showcase music films and live music performances for die-hard fans and music nerds and to get the word out to them. We are dedicated to that agenda, even though the struggles of the niche film festival like ours are many, well actually, money; the struggle is always money.
[...]
Today’s guest post is from filmmaker Amos Poe.
“If you’re an American filmmaker, you’re a Hollywood filmmaker.” – Martin Scorsese
There’s been much talk lately about the current state of “independent” filmmaking which includes all aspects of fundraising, production, post-production and distribution. This is my perspective based on 40 years of experience and a modicum of hope.
In 1969 when I got my first Super 8 camera and started making films – needless to say, I had no idea there was such a thing as a “film school” - I picked up a book called “The Moguls”. As I recall (I’ve long since misplaced the book) it had a number of chapters, each dealing with a different man responsible for inventing and building Hollywood. All were immigrants – Louis B. Mayer, Harry Cohn, Adolph Zukor, Schenck etc. One chapter, I think it was Adolph Zukor, a German immigrant, went something like this.
Zukor was in the haberdashery business on Flatbush Avenue in Brooklyn. He sold shirts, ties, suits… to men. One day a guy walks in and looks around, sees that there’s empty space in the entryway. Zukor walks up to him, “Good morgen. Can I help you?” The guy says, “I wanna help you. Since this space is empty, how would you like to make some money from it?” “What do you have in mind?”, Zukor asks. “How would you like to put a few Nickelodeon machines here?’ “Vat’s that?” Zukor had no idea what these machines were, he’d never seen a nickelodeon machine, or a film for that matter. [...]
Check out Amos “the avatar of no-wave cinema” Poe’s KickStarter page’s pledge incentives for his new translation of Dante’s “La Commedia” for an example of well thought out rewards. There are low ones that most will skip over so that they don’t think themselves cheap. There are high ones that feel out of reach but encourage you to also reach higher. They give a DVD (which frankly could have been a digital download) at the the second lowest level. Even if I didn’t know, like, and respect Amos and his work, I might be inspired to give (I did).
Update 6/9: It has been pointed out that offering profits via KickStarter may not be legal, so get your lawyer to weigh in on that before trying it at home. When Amos & Co. they took the share of profits off the “offering” (ain’t it great how easy it is to change things in this digital age?).
And check back here tomorrow for some thoughts from Amos on the current creative environment.
This site could not have been built without the help and insight of Michael Morgenstern. My thanks go out to him.
Help save indie film and give this guy a job in web design or film!
