Judd Apatow – Hope For Film

And by LOVE I mean celebrity Twitter Love…

The new Todd Solondz movie Dark Horse is great! Comes out today.If you don’t go youCan’t complain about there being no inspired movies.

— Judd Apatow (@JuddApatow) June 8, 2012

Knew it: @aoscott liking on Todd Solondz’s ‘Dark Horse’ nyti.ms/LIuePl It’s not what you think it is.

— david carr (@carr2n) June 8, 2012

What’s Prometheus? I’m psyched for the new Todd Solondz! Right??????? *’90s Crickets*

— Julie Klausner (@julieklausner) June 8, 2012

Check out the fabulous Donna Murphy and other great cast members in @darkhorseabe at the Angelika film Center in NY!

— JennaUshkowitz (@JennaUshkowitz) June 8, 2012

Who Is Making Additional Material For Their Features?

I am not even talking about true transmedia work with developed story lines and expanded narratives; I am just wondering what examples are out there of additional material that has been used by filmmakers, mainstream and the indie DIY side both, to help bring audiences to the films.

Rainn Wilson tweeted about the shorts he did with Slash for The Rocker a few days ago, and I checked them out, but at that time, six months after the release less than 300 people had watched them on YouTube.

We have the videos s that Arin & Susan did for Four Eyed Monsters and set the bar for indie film promotion. We have Judd Apatow’s Knocked Up skits, and Wes Anderson’s short for Darjeeling Express. But what else is there? Why isn’t everyone doing it? I would think that it is by now standard practice, but no. It’s not truly a money issue because there are lots of ways to do work on the cheap.

On Adventureland, we came up with a couple of short pieces that will soon debut on iTunes and elsewhere, but that was the first time that a studio “let” us do it. I want to do it on every film now, and hopefully scripted well in advance.

Let us know what other examples you’ve found.

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