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April 21 at 8:15am

BondIt: Organizing Big Data & Technology Theory For a Better Film Business

By Luke Taylor & Matthew Helderman

UploadThe term “big data” gets thrown around more often in technology circles then within film producing circles — but recently there’s been a shift. A noticeable shift that becomes obvious when a producer steps back and analyzes how the majority of their pre-production, production and post-production problems are solved. Whether it’s financing a new project, searching for potential talent or calculating an ROI structure.

Big data, the practice of organizing large quantities of information, has radically transformed every industry. [...]


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April 18 at 8:15am

A Participatory Documentary, Is It Possible?

By Mike Hedge

Every summer, deep in the Nevada desert, a temporary city is created by tens of thousands of people. This week-long celebration is known as Burning Man. Radical participation, gifting, self-reliance, and self-expression, are a few of the core principles.

After many years of post production, we have finally finished our huge participatory documentary, As The Dust Settles, which was shot out at Burning Man during the summer of 2008. [...]


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April 17 at 8:15am

Filmmakers: Why 1% is the Most Important Number

By Scott McMahon

Screen shot 2014-04-14 at 10.13.43 PMFilmmakers, what comes to mind when you think of 1%?

The “Occupy Wall Street” movement perhaps?

1% Milk?

Hmm … maybe …

1% RULE OF THE INTERNET

(From Wikipedia, because it’s fact)

In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website actively create new content, while the other 99% of the participants only lurk. [...]


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April 15 at 8:15am

Diary of a Film Start-Up: Post #48: What You Must Know About Amazon CreateSpace

KNLOGOBy Roger Jackson

Previously: Quality Control or Why Films Fail

Filmmakers frequently upload their movies to Kinonation after they’ve submitted to Amazon’s CreateSpace service. This is a truly excellent service for book authors, musicians and filmmakers to self-publish their creative work and make it available on Amazon.com. And in the context of films, a good way to make DVDs available without upfront expense.

BUT: for getting a film onto Amazon there are many reasons to use a specialist VOD aggregator like Kinonation, instead of CreateSpace. I’m not saying that out of self interest. Yes, Kinonation (or any aggregator) takes a fee or percentage of gross revenue – in our case 20%. But it’s much more about video quality, speed, marketing and, above all, access to many more Amazon US and global platforms, including Amazon Prime. [...]


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April 14 at 8:15am

BondIt: The Value of Strategic Partnerships in the Business of Filmmaking

By Luke Taylor & Matthew Helderman
 
UploadBuilding a business is an incredibly challenging task. You must recognize a problem. You must find a solution. You must structure a business model that is viable, strong, and withstanding. You must raise money on an idea alone. You must assemble a team. You must prove a market. You must acquire a customer base. You must create. You must operate efficiently and effectively. You must scale. Most importantly – you must provide a return. [...]


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April 9 at 8:15am

The Box Office Numbers for Favor

By Paul Osborne

TeaserPoster_WebSizedSmallThere’s been a recent battle-cry within the independent film community – lead by folks like Ted Hope and Jon Reiss – urging us filmmakers to publish the revenue generated by our movies, specifically in regard to new forms of distribution.  Unlike the weekly box office reports of studio films, the actual figures for indies, particularly those using newer release methods such as Video-On-Demand, are hard to come by.  Without them, and subsequently without any way of determining the success or failure of specific releases, it makes perfecting and improving new avenues of distribution quite difficult.   How do you know what’s working, and what’s not, if you don’t see the results? [...]


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April 7 at 8:15am

BondIt: The Difficulties & Realities of Producing Films at $1M & Below

By Luke Taylor & Matthew Helderman
 
UploadAs every facet of the film industry has experienced, the digital era has drastically shifted the economics of how films are produced, marketed, and distributed. Camera technology has reached a level that provides filmmakers at any stage of their career the ability to produce content with the potential of landing a fruitful distribution deal as the world has witnessed with films such as Beast of The Southern Wild, Like Crazy, Another Earth, and Martha Marcy May Marlene – all produced at 1M or under and distributed theatrically through studios. 
  
The financial ease of production that has developed over the past decade has increased the volume of films produced on an annual basis from 2,000-8,000 – creating a financial ripple effect in the production industry as labor rates, rental rates, and talent salaries continue to decline. [...]


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