By Rob Millis
Every filmmaker, distributor, press agent and their mother has seen plenty of posts about how important Twitter is, yet filmmakers constantly ask me why and how to use it. So at the risk of beating a dead horse, I’m going to try and convince that silent majority once and for all.
Twitter is one of the most powerful tools for direct communication with your audience. It is easy to use, conversational and can be lots of fun as well. Twitter enables industry leaders and celebrities to easily and safely engage in conversations with thousands of fans, which means you can easily join the dialogue too.
