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Truly Free Film

19 Things Regarding Our Current Culture That Should Completely Alter Your Creative & Entrepreneurial Practice

Don't Let The Foxes Get You!
Don’t Let The Foxes Get You!

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If we want to move forward, we need to recognize where we are currently standing, and adapt our behavior to the reality we encounter.

Warning: Such recognition, often makes people think everything is getting worse. That simply is not true; that is just nostalgia playing havoc with your perception.  There never were good old days because back then people still needed to find best practices too.  They did not know then what you know now, just as those coming down the pike will have full benefit of all your excavation tomorrow.  So be it.

So…

  1. This is an Era of Grand Abundance.  There are more things to do than ever before. Everything is competing for increasingly limited available leisure time. As many of 50,000 feature film titles are generated on a worldwide basis annually. Good movies don’t get seen.
  2. Movies are not the dominant option for leisure time activities for most people
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Truly Free Film

Discovery Tools: Better Internet Interfaces & Playlists

Finding what you want to watch when you want to watch SHOULD be the easiest thing in the world.  It still will always be hard to know what you want to watch, mind you — but if you do, you should be able to find it.

In terms of the knowing part of the equation, playlists are a start.  Every social media site should have an easy to use playlist function that allows you to post what you are going to watch, and for others watching those films to find you.  The film watching experience is only partially about content. It is also about social and we need to have easier tools to connect with if we are going to make it all work again,

And combining playlists with easy searches of what is available online is the start of something truly great.  Clicker helps a great deal in this regard. The ability to share playlists is a key thing when it comes to discovery and it doesn’t look like that is a possibility with Clicker unfortunately.  We want to be able to build playlists, post them, embed them, share them.