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Truly Free Film

Sometimes: Think Small And Find Success

There is a better mousetrap.

One of the problems with the old way of making a film — with the belief that someone would buy it — is that the apparatus only applied to a few select films aimed at the widest audiences.  Yes, occasionally a filmmaker hit the lottery and everything aligned perfectly to engineer a sale, but by now we see that clearly as the exception and not the rule.  Some of the beauty that is being revealed during The-Collapse-Of-The-World-As-We-Once-Knew-It (COTWAWOKI), is that new experiments bring a wider selection of work to a wider selection of community.

Reading the NY Times recent article on how music labels are taking they DIY approach that they had for bands, are applying it to films too, frankly warmed my heart — or whatever that is when you get the warm wave from the top of your head down through your toes.