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April 15 at 8:15am

Diary of a Film Start-Up: Post #48: What You Must Know About Amazon CreateSpace

KNLOGOBy Roger Jackson

Previously: Quality Control or Why Films Fail

Filmmakers frequently upload their movies to Kinonation after they’ve submitted to Amazon’s CreateSpace service. This is a truly excellent service for book authors, musicians and filmmakers to self-publish their creative work and make it available on Amazon.com. And in the context of films, a good way to make DVDs available without upfront expense.

BUT: for getting a film onto Amazon there are many reasons to use a specialist VOD aggregator like Kinonation, instead of CreateSpace. I’m not saying that out of self interest. Yes, Kinonation (or any aggregator) takes a fee or percentage of gross revenue – in our case 20%. But it’s much more about video quality, speed, marketing and, above all, access to many more Amazon US and global platforms, including Amazon Prime. [...]


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April 1 at 1:30pm

Diary of a Film Start-Up: Post #47: Quality Control or Why Films Fail

KNLOGOBy Roger Jackson

Previously:  Why We’re Different

Quality Control

At Kinonation we’ve automated much of what has traditionally been manual. Films are uploaded to us instead of shipped on hard drives. Digital movie assets are stored in the cloud instead of locally at our office. Transcoding and metadata authoring is triggered automatically and happens in the cloud, replacing the existing process of “guy in a room for a day” — which is expensive and error-prone — with cloud computers that rarely make mistakes. But one very much human element we retain is QC — quality control. [...]


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March 18 at 8:15am

Diary of a Film Start-Up: Post #46: Why We’re Different

By Roger Jackson
KinoSmall

Previously: VOD Myths vs. Reality

We’re often asked what makes Kinonation different from other VOD distribution companies. While we are both a content and a distribution venture, we tend to regard ourselves as – above all – a technology company. And it’s technology innovation that allows us to do things a little differently. Here’s what we’re building for filmmakers – 9 points that define our business philosophy and operational goals. [...]


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March 6 at 8:15am

Diary of a Film Start-Up: Post # 45: VOD Myths vs. Reality

By Roger Jackson
KinoSmall

Previously: $45 Billion by 2018

At Kinonation we talk to dozens of filmmakers every week, and often discuss myths about Video-on-Demand. Here’s my top ten…

1. Myth: Every VOD outlet will accept my film.

Reality: Most outlets select or decline films at their discretion and rarely give reasons for a “NO” decision. In the USA, only Amazon and Google Play accept all films. (Amazon is limited to Amazon Instant Video. Amazon Prime will typically reject films that contain drug use, sex, nudity, violence, etc.)

2. Myth: Theatrical creative will work for VOD [...]


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February 18 at 1:30pm

Diary of a Film Start-Up: Post #44: $45 Billion by 2018

By Roger Jackson
KinoSmall

Previously: Hard Work, Innovation & Blind Alleys

$45 Billion VOD Market

This is an amazing — and inspiring — forecast. Research company Markets and Markets predicts global video-on-demand (VOD) revenue will grow from $21 billion last year to $45 billion in 2018. They define this as the combined revenues of all VOD outlets, worldwide — essentially digital (online) VOD plus cable & satellite VOD. Huge numbers, but actually not a particularly high compound annual growth rate (16%) to get to the $45b number in years. Figure roughly half of this revenue flows to content owners and half to the VOD outlets. [...]


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February 4 at 8:15am

Diary of a Film Start-Up: Post # 43: Hard Work, Innovation & Blind Alleys

By Roger Jackson
KinoSmall

Previously: The Importance of Subtitles & Closed Captions


Post-Script

In my last post I wrote about Closed Captions and recommended you get them made by ZenCaptions. Now Amazon Prime has announced that captions are mandatory from March 1st. It’s already mandatory for iTunes. And has long been a requirement for Cable TV video-on-demand. It makes sense, it’s a good thing for people with hearing difficulties, and it makes your film more viable to watch in a noisy cafe or bar. At $1/minute it should be a no-brainer…get it done.

Hard Work, Innovation & Blind Alleys

Kinonation has come a long way in the past year. We dived into the very complex video-on-demand ecosystem. More complex than we expected, to be honest. We’ve invested heavily in technology and signing new outlets and content acquisition. [...]


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January 21 at 8:15am

Diary of a Film Start-Up: Post # 42: The Importance of Subtitles & Closed Captions

By Roger Jackson
KinoSmall

Previously: Blockbuster Trends

Many video-on-demand outlets require Closed Captions. This is true in the USA and increasingly elsewhere in the world, for example in the UK and Australia. And while it is not yet a mandatory requirement for all films submitted to Kinonation, we very strongly recommend it, not least because without captions a film won’t be eligible for delivery to iTunes. This has generated many questions from filmmakers, which I’ll try to answer here.

Why Captions Drive Revenue

Only 3 in 1000 people in the US are “functionally deaf.” But 17% of Americans report some sort of hearing impairment, which amounts to over 50 million people. That percentage is more or less reflected worldwide. Closed captions allow those people to enjoy your movie. Big potential audience. BUT – it’s not just about physiological hearing issues. Your audience will often watch films on a laptop in a noisy cafe, or a tablet on a commuter train, or a TV in a bar — or simply at home in the kitchen with the sound of cooking and kids. Closed Captions allow consumers in all these scenarios to watch your film comfortably…and therefore generate revenue for you. [...]


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