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Truly Free Film

Nobody Knows Anything #3: What Makes A Film Successful?

By Charles Peirce  

Nobody3-300There’s a certain watercooler betting-pool mentality that accompanies the box office results of movies, as though their success were completely encapsulated in a single opening weekend’s results. This despite the fact that everybody knows Hollywood accounting is particularly slippery, that budgets never reveal the accompanying marketing costs of films, that foreign market revenue is increasingly important to the success of many films, and that ancillarly sales can be a primary rather than secondary revenue stream. Nonetheless, we seem to equate box office numbers with whether a film worked, whether it’s worth anyone’s time, and whether it’s going to ruin somebody’s career or save it.

Categories
Truly Free Film

Who & Where Are The True Fans Of Truly Free Film?

This is my Facebook “Fanpage” makeup/breakdown (i.e the demographics) of my “likes”:

Categories
Truly Free Film

Our Indie Infrastructure Limits The Menu Of Our Content Consumption

Not only are you what you eat, you are what is on the menu.  It’s not just what sells that people buy, it is what is sold.  The March Hare Syndrome indicates people don’t demand the truly tasty until it is delivered to them.  Market forces are not the be-all or end-all – a little intervention can be a game-changer.

If you want movies to be able to change the world, sometimes you have to change the world first.  In pivoting the film infrastructure from a mass-market focus to that which can serve niche audiences, we have to observe who it is that is setting the menu.  Not much of a surprise there really, it is once again the Old White Guys (and yes, I am one).

Film will