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Okay, I am disappointed. Again. This is 2013. It’s not what I thought the future would look like. Don’t get me started, but I did think things would be better for us, and certainly in the Direct Distribution world. I thought we knew that we were all in this together. I thought we knew that if we shared information it would lift us all up higher. That is why I created this blog after all. But of course if knowledge and information changed behavior, no one would smoke, eat refined sugar, or have unprotected sex. But I digress… I went looking for all the Distribution Case Studies I could find, and have compiled them for you. [...]
Part One: The Stuggles You Are Facing and How You Can Cope
By Jon Reiss
Since the collapse of the traditional distribution for filmmakers in 2007 we as a community have been struggling to figure out new solutions of how to monetize our work – in other words: how to make money from our content and create a sustainable living. In this two part series I will reformulate and address some of the problems we are facing – but also present some potential solutions for independent filmmakers. These thoughts come from a creating a series of new presentations on Artistic Entrepreneurship over the past year that I presented at the recent SFFS A2E Workshop (http://www.sffs.org/Filmmaker360/A2E-Artist-to-Entrepreneur.aspx) and this spring’s IFP Filmmaker Labs (http://www.ifp.org/programs/labs/). I welcome your comments!
While there were a number of factors that caused an upheaval of the distribution landscape in 2007 and while there have been many positive signs of improvement, filmmakers and all artists still face an enormously changed market for content.
By Jennifer Phang
When Ted and I spoke about a possible post here, he mentioned that 80% of feature film directors never get to make a second feature. Why is that?
One reason is that it’s difficult to sustain the momentum of a crew. You are creating a whole village around a project which has an indefinite, but definitely finite, lifetime. Morale starts high, because the act of creation is invigorating, and then people get exhausted, because it’s a gigantic process, and along the way the money runs out, because the village grows and every new villager brings new skills and also new needs. And somehow you have to sustain the discipline to find the beauty in every shot, but also the momentum to finish the film.
The first time is not exactly traumatizing, but it can feel catastrophic, especially if you set out with high ambitions. It’s possibly your one chance to [...]
By Rob Millis
Two changes in tech and finance are about to have a huge impact on independent film: crowdfunding and the JOBS Act.
We all know about Kickstarter and IndieGoGo, the crowdfunding platforms that have been helping independent creators launch projects. These platforms and others have already been hugely successful with DIY projects and direct-to-fan networking, yet even after years of growing popularity they haven’t come anywhere close to their full potential.
Last year the Slated networking and fundraising platform joined the market as well. Slated offers a system geared toward film professionals seeking (or supplying) investment dollars. Unlike previous crowdfunding platforms, Slated’s approach is less about DIY and more about professional partnerships. In short, they are taking crowdfunding to the next level. [...]
Written by Michael R. Barnard
The Internet enlarged the playing field for securities offerings, whether valid or not, and for potential investors, whether knowledgeable or not.
How do you legally and ethically access that hoarded cash and encourage its investment in your well-developed movie project so you can hire people and make your movie? [...]
Written by Michael R. Barnard
FILMMAKERS, IT’S 2013. DO YOU KNOW WHERE YOUR JOBS ACT IS?
Part 2 of 3 parts.
For the definition of “Accredited Investors,” see http://www.sec.gov/info/smallbus/secg/accredited-investor-net-worth-standard-secg.htm
In simple terms – explanations that are more complex require attorneys – the process to raise money for your movie by legally offering securities is referred to generally as a “Private Placement Memorandum,” which usually costs about $15,000 or more in time and fees.
When you have your expensive PPM, what can you do with it? [...]