Categories
Truly Free Film

The Really Good Things In FilmBiz 2014

Let's look at the bright side!
Let’s look at the bright side!

Some rituals help keep us focused throughout the year. This marks the 4th time I have looked back at all the good things that occurred in the film biz and listed them out for all of us. Tracking them through year, keeps me from abandoning hope. Sometimes they may just be the silver lining in the storm cloud, but nonetheless they keep me going, keep me convinced that in fact we truly are: building it better together. I hope they do something close to that for you. It’s been a good year, and I have thirty two morsels to tempt you with. And of course the year’s not through yet, so perhaps you have some to add to this too. 

If you’ve encountered elements of this list earlier on my postings in Film Comment and on Keyframe, pay careful attention as I have weaved some new points into all for your reading pleasure. And if you like a little of the bitter to wash down the sweet, don’t forget the list of 30 Bad Things In 2014’s Film Biz here.

Categories
Issues and Actions

The Search For A New Business Model: Bond360 Offers Cinepacks

Check it out! As the site says:

“From BOND/360 labs, CinePacks brings together the best of independent cinema in “pay what you want” digital bundles, allowing fans to discover great films that share a common theme. Each curated collection allows audiences to experience films that explore the communities, people, and stories tapped into the zeitgeist of yesterday and today.”

Categories
Truly Free Film

The 360 Equation: The One Business Model Every Filmmaker Needs To Know

By Marc Schiller

One thing is clear; for independent cinema to grow and thrive, it needs to find a more sustainable business model. And while there’s been a lot of hype around new forms of “alternative” distribution, few people have an answer to the question: “How does this new approach to distribution make more money than the more traditional approach?”

Akin to the old catch-phrase “Where’s the beef?”, today smart filmmakers are asking “Where’s the business model?”

Having spent the last three years analyzing all aspects of independent cinema in incredible detail (from production to marketing to distribution), I’ve developed my own answer in the form of an equation. With the recent launch of BOND360, I’m calling it the “360 Equation”:

Community + Data + Content Bundling + Dynamic Pricing = Revenue

Treated separately, none of these elements (Community, Data, Content Bundling, and Dynamic Pricing) will bring financial success on their own. They are only pieces of a much larger puzzle. But when you put all of them together, and execute them well (that’s the hard part,) they form a very potent combination. And if you develop and distribute your film in a certain way, adopting the 360 equation will definitely bring in more revenue for an independent film than any of the traditional alternatives.

So first, let’s break down each component:

Community: Today when people hear the word “community” they immediately think that their community equates to the number of fans and followers their film has on Facebook and Twitter. And while this is indeed a form of community, in itself its not at all what community is about.

Categories
Truly Free Film

10 Questions Every Filmmaker Should Ask Themselves

By Marc Schiller

Back in early May, I had the pleasure of attending “A2E: Artist To Entrepreneur” a fantastic lab organized by Ted Hope and the San Francisco Film Society. Over a three day period, a group of extremely talented filmmakers, technologists, marketing and distribution experts came together to explore new paradigms for film distribution.

On the first day of the lab, Ted and his team passed around a worksheet that all of the filmmakers were asked to complete. While filmmakers are often asked to submit information when applying for funding, few are compelled to explore their film from a marketing and distribution perspective as effectively and as thoroughly as the A2E worksheet demanded.