As I write this The Weinstein Company’s top rental on YouTube is Michael Moore’s SICKO, with a whopping 151 views. In reading PaidContent’s article on the TWC/YTube alliance, you can’t help wonder if there IS any business to be had in online rentals. Is the online one-off transactional content-rental business completely non-existent? And if so why?
I think we are starting to move away from the impulse buy mentality.
