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A Total Disruption
By Ted Hope
“How is the film industry going to learn to support the artists who are willing to take risks, are committed to their own audience and advancing the language of cinema?
But now, through technology, we can change that equation. Barriers to entry have dropped. Barriers to distribution have dropped. Because I definitely believe that there are titles that have value that draw people (to them). What Hollywood and the film industry have never done well is match people to titles that they will respond to.
The film industry have never empowered the artist in that equation or said “You have to think through the life cycle of your film, how you keep it relevant in this day and age.” As we start to get hip to that, we see that we are free from the mass market dictates.
We don’t have to make our work for everybody. We can go into the niche audiences — but on a grand scale. We can unite people around their common values. And we can reward them for the activity they care most about.
It’s a double anchor because the audience has to say “this IS the culture that I want and I am voting for it with my dollars. I expect you to deliver something that is more than a product. I expect you to deliver an experience to me.”
And that’s where I see our business going: we stop making products and we deliver relationships and experiences.“
Yes, yes, yes. I know I posted this video once before. But now it is with the full transcript!