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Take Your Film To Where The Audience Already Is

Posted By Ted Hope On May 19, 2015 @ 8:15 am In Truly Free Film | 72 Comments

“Filmmakers, Hollywood, The Industry, rarely know whom their audience is. We do it so ass-backwards: we make a movie and we think it is so wonderful that people all over the world will come to see it. Wouldn’t it be a hell of a lot easier if all we did was take our movies where people are already gathered?

I certainly think that beautiful movies work: they compel us talk about them afterwards. When you go to film school, it is often taught as preproduction, production, post-production, distribution, and marketing. But the experience of what cinema is begins much earlier.

What it the point (moment) of discovery? It is the beginning of that narrative when you begin to think about that story, when you are primed in someway to do it.

I am incredibly excited about what the future holds for film lovers. There’s silent. There’s experimental. There is ephemeral. It is cult. It is action. There is independent. There is classic cinema. It is english language. Japanese. It is EVERYTHING.

And through that people become passionate advocates for what they want and community develops.

Isn’t that kind of the idea of what creating a community, be it online or in the physical world, is? That by working together, you can get the things that you want, and have a better experience from it?

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72 Comments To "Take Your Film To Where The Audience Already Is"

#1 Comment By earnestreply On May 28, 2015 @ 12:57 am

This is a great idea “take our movies where people are already gathered” and I’ve certainly thought this before but what does that idea look like executed? For docs that’s a lot easier: King of Kong, Bronies, The Achievers (about Big Lebowski fans) but scripted/narrative is much harder. The most obvious is Dogtown and Z-Boys the doc….the came the scripted drama Lords of Dogtown. And yet there’s a valid argument against this built in audience. And yet to argue against your point sometimes genre is not that simple and some creates something new and cross breeds a few different genres. Who’s the audience then? [3]

#2 Comment By Kevin @ Exploring Indie Films On May 28, 2015 @ 11:56 am

Seriously awesome video Ted. I totally agree that finding out who your audience is crucial to your success: nobody is going to watch your film if it doesn’t align with their thinking, beliefs, or morals.

I totally agree with what you have to say, but on the other hand it is important to just create something sometimes and just put it out there for the world to see.

But yeah, start with an audience, find their desires, problems, etc. and then create a story around that :)

#3 Comment By Thomas R Dickens On September 2, 2015 @ 1:35 am

I’ve finished an anyone science fiction film. I’d love it to screen in theaters. I created a DCP. It’s been accepted by Tugg.com. It’s impossible to get this film any recognition whatsoever, as far as I’ve seen. How?

Thomas R Dickens

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#10 Comment By Crowd FUN ding On October 28, 2015 @ 8:00 am

I completely agree with the importance of identifying an audience, though I think this idea of ‘beautiful cinema’ comes from an independent background and is one that should be nourished in order to change audience perspectives. Films that are often classified as ‘beautiful’ are traditionally lower in budget and have less pressures from the industry. Do you think funding methods affect this at all? Taking for example crowdfunding as a funding method – do you think this would help maintain the ‘beauty’ within a film?

Excellent video.

AB

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