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May 19 at 8:15am

Take Your Film To Where The Audience Already Is

By Ted Hope

“Filmmakers, Hollywood, The Industry, rarely know whom their audience is. We do it so ass-backwards: we make a movie and we think it is so wonderful that people all over the world will come to see it. Wouldn’t it be a hell of a lot easier if all we did was take our movies where people are already gathered?

I certainly think that beautiful movies work: they compel us talk about them afterwards. When you go to film school, it is often taught as preproduction, production, post-production, distribution, and marketing. But the experience of what cinema is begins much earlier.

What it the point (moment) of discovery? It is the beginning of that narrative when you begin to think about that story, when you are primed in someway to do it.

I am incredibly excited about what the future holds for film lovers. There’s silent. There’s experimental. There is ephemeral. It is cult. It is action. There is independent. There is classic cinema. It is english language. Japanese. It is EVERYTHING.

And through that people become passionate advocates for what they want and community develops.

Isn’t that kind of the idea of what creating a community, be it online or in the physical world, is? That by working together, you can get the things that you want, and have a better experience from it?


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71 Comments

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