Celebrities have the most influence on Twitter. Twitter is a great way to further word-of-mouth. Twitter particularly is good to further engagement with something that is immediately accessible, like a television show.
It has been shown time and time again the impact a few celebrities can have when they support a film.
Many movie stars got their start in indie film. Many movie starts did their best work in indie film.
Indie film is under threat. It is no longer a sustainable livelihood for those that create it. But it could be. We have to save the culture we love.
How much time does it take to write a tweet? How much time does it take to copy and paste a tweet that has been pre-written for you? Granted, you have to figure in the effort it takes to push send too, right?
So what needs to be done? The celebrities need to be gathered. Does it need to be done via an organization, or can an individual like me do it? I could gather, but then what comes next?
Should the promotional group be general or specific? Should it be about all indie films or subsets, like social issue or women directors?
Let’s say we have a list of 25 Celebrities, do we have to screen the films for them first, or do we just leave it to chance whether they have seen it or not? It certainly would help to be able to send them all a secure link. But everyone has the ready to go pretty much these days.
How far in advance should we send the link? Two weeks seems to make sense to me.
We’d have to send them preset tweets that we ask them to personalize. And it would all have to have a common hashtags.
And then we’d want to trigger the celebrities to send the tweets within a set period of time. Maybe we could get the hashtag trending!
Anyway, it is not too hard. It’s a simple fix. And it would give the celebrities a chance to give back. In fact every special interest affinity group should be doing this if they are not already.
