By Reid Rosefelt
Why are you using social media? It takes a lot of time. What is the exact benefit you think you can get from it?
I don’t know about you, but the most important thing to me is to send people to my blog. Certainly I think that utilizing social media to build traffic on your website or blog should be high on your list.
What about Mobile? As people increasingly use social media on their mobile devices, more and more of your traffic will come from smart phones and tablets. For example, a third of the people who visit my blog do so on mobile devices. When you have a moment, check your analytics and see what the percentage of mobile visitors is for you. Unfortunately for me…
My site looked like crap on a phone.
The type was microscopic. When I pinched the screen to make it legible, text went off both sides of the screen. It was a ridiculous chore to try to read anything.
I believe my analytics were telling me that a lot of people were coming to my blog, but not so many were actually reading it. I was successfully getting people to link to my tweets in order to annoy them on my site. Talk about wasted opportunities.
What does your website or blog look like on a phone?
I decided to change mine. Now it looks like this:
As my blog isn’t WordPress, I had to work with my programmer and it took a bit of work. The positive side was I that could customize it to my liking. I made the social media buttons big so they could be pressed easily by somebody with big fingers. I also made the important buttons like “Subscribe to My Blog” larger. But it’s a compromise between old and new so it’s not perfect. You can do much better with your website.
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Reid Rosefelt blogs and coaches filmmakers & artists about how to market their films using social media, and lectures frequently on the topic. His credits as a film publicist include “Stranger Than Paradise,” “Crouching Tiger, Hidden Dragon, and “Precious.”
His blog is reidrosefelt.com and his Pinterest Page Social Media for Filmmakers was named first on IndieWire’s list of “10 Pinterest Boards Filmmakers Should be Following.”
