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December 24 at 9:15am

Why Go DRM-Free? 6 Reasons To Start

We want to make sure you have the best gift in the best form to give all your friends, family, and loved ones this holiday season.  That’s why we put DARK HORSE up in a DRM-free form.  You can order it now right here.  We respect you — and we want you to still love us in the morning after the magic of the first time has gone.  Get up and ride again.  Giddyapp!

It makes me wonder: when will DRM-free be the usual way?  Sure you can get Dark Horse on iTunes or on Amazon but why not order it in a form that you can put on all your devices.  You know you will want to watch it again and again.

Here’s 6 reasons why everyone should release there work DRM-free:

  1. -DRM is a false sense of security.  People that are determined to not pay for your film will find a way, no matter what restrictions you put in place.  
  2. -DRM-free enables you to take advantage of social activity on-line and in the real world.  There is always an element of sharing that happens with art and entertainment, and social networks have made it that much easier and created more opportunities for filmmakers to find an audience.  You need to be part of the ongoing dialogue happening around your film, and instituting restrictive DRM limits that.
  3. -The only people who lose with DRM are your customers.  Why hurt people who have already given you money?
  4. -Giving customers the option of DRM-free shows you trust and respect them, and want them to enjoy your work with the least restriction possible.  This is a critical part of positively building your audience.
  5. -DRM-free files are the most compatible, and can be played flawlessly on any device, any platform, and anywhere in the world.  It’s also much easier to implement features like subtitles and commentary tracks using available open standards.
  6. -By using open, DRM-free standards, you ensure your files are future proof and will never be incompatible with future technology.

I hope you will help build this list.  Many thanks to Adam Klaff of VHX.tv for getting it started.


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  • http://twitter.com/mrbarnard1 Michael R. Barnard

    Will you be tracking DARK HORSE’s digital distribution — including peer-to-peer — and publicly reporting on its earnings-to-file distribution ratio? It would be interesting and valuable to learn the real-world results of your distribution approach.

  • http://hopeforfilm.com/ Ted Hope

    I will be doing my best to do that. It is hard to do all one wants with the limited time one has, but yes, I want to be as transparent as possible and in a way that allows the full story to be best understood.

  • Bear

    This is so rockin’! I bought Dark Horse right away. Only hadda buy it once, then gave it away to all my friends and family. Super easy, super awesome. Pushed it up to bittorrent too–way easier than usual (I usually have to do this awkward screencap thing which takes me hours, so I only do it on movies I super love, now I can do it for everything I buy).

    Thanks DRM free! Free movies for everyone, free movies forever!!!

  • Bear Missed The Point

    “DRM is a false sense of security. People that are determined to not pay for your film will find a way, no matter what restrictions you put in place.”

    1 person spends that extra hour and all other copies are now clean. No difference. Might as well just kill DRM and the companies keep those funds in their pockets instead of trying to find innovative ways to lock down their products.

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