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October 31 at 8:30am

Creating Newsletters For Your Film Project

By Laura Hammer

As PMD on Leah Meyerhoff’s I Believe In Unicorns, part of my job was to send newsletter updates to our base of supporters.  Newsletters are not just for announcing screenings! They are an integral part of audience engagement and get people involved in your project as early as development stages.  Your subscribers email boxes are flooded with newsletter campaigns from companies and projects and they will barely have time for yours.  Do not bother them with something hideous (lacking design effort) and difficult to read (text too small or the length of an encyclopedia).

Newsletter layouts have four essential components: Header, Body, *Sidebar, and Footer.   *Depending on the layout you pick you may have no sidebar, one, or multiple sidebars! If choosing multiple sidebars, I would advise picking a layout where these columns are below the main body text and above the footer.   Choose wisely and investigate your own email box for designs that stand out. [...]


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October 31 at 12:10am

“Hopefully It Will Be An Inspiring Package Of Entertainment” aka Disney’s Star Wars Franchise

George Lucas has always been an “inspiring package of entertainment”.  To me, he represents a distinct strand of indie: the entrepreneurial artist.  A great vision that recognized how to maximize the business proposition inherent in a story world and it’s execution.  How much money did his model draw into the industry, dreaming of a repeat success?  I suspect it has given birth to thousands upon thousands of cinema babies.  Once we start recognizing the affinity that the creative industries have with start ups and general entrepreneurial ventures all share, we will be able to properly measure Mr. Lucas’ effect — and it will be awe-inspiring indeed.  But that is not the only reason I remain optimistic at this latest stab at media consolidation.  Or should I say “despite” this latest stab? [...]


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October 30 at 11:16am

Diary of a Film Start-Up Part 10: Three Months of Work

By Roger Jackson

Previously: Filmmakers Festival Feedback

3 Months In

We’ve been at it for three months now. Building a platform like KinoNation from scratch is an enormous amount of work, and like most start-ups we have limited resources. But we’re having fun, meeting a ton of really great people in the indie film world, and making rapid progress. Most important, we’re increasingly certain that KinoNation is a viable business, and we’ve been able to validate (prove) most of  our early assumptions. [...]


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October 29 at 11:00am

Election Time! Vote (For Film)

It is said that if we want democracy, we have to elect to participate.  The same thing is true of culture.  If we want a vibrant ambitious and diverse cinema culture, we all have to participate.  And now you have a chance to do that in a way that only takes about ten seconds… [...]


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October 29 at 8:30am

Maybe The Film Business Is Getting Better

Or rather: maybe some people are making some money again. Some…

This week brought some signs that things were picking up in some sectors. [...]


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October 26 at 8:30am

Where Will STARLET Play In The USA?

You missed it at SXSW?  You missed it at Locarno?  You read the great reviews and you want to see what it is all about.  Well you can check out Sean Baker’s latest at: [...]


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October 25 at 8:29am

ALL Entertainment Should Increase The Current Value Proposition

Chris Dorr’s recent post on MoviePass helped me recognize the world as it truly is today.  It wasn’t MoviePass that I needed to recognize.  It was that the same thing that allowed Independent Film to flourish is the same thing that is now spurring on innovation everywhere.  Once filmmakers stopped asking for permission to tell their stories, the floodgates opened to a far more diverse approach to culture generation.  To the powers that be the end of permission looks like anarchy, but to the leaders to come, this is the stepping stone to necessary change.  And we are seeing that now. [...]


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