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When Will The Film Business Adjust To Reality?
By Ted Hope
I have given a few interviews around my new mission as the San Francisco Film Society’s Executive Director. I recently spoke to Cinesource and we discussed a bit about where we are now and where we could hopefully go. It is always such a challenge because the existing businesses are invested in the status quo — even when that is predicated on propping up a world that is no longer here.
I said: “The business of film has been oriented around the concepts of scarcity and control—where 50,000 titles can come out every year,” Ted points out. “It would take nearly a century to [showcase] just a single year’s output of films.”
“The film industry has not been able to keep up with what the tech industry has brought to the forefront. The business has been stuck in ways of doing things that are not good for business. Transformations need to occur to create a sustainable investment class to continue to help filmmakers market to the new niches.”
Hope would like to see business practices around scarcity make way for a “super abundance” of quality content, a super niche content world, where filmmakers can market freely to that special someone fascinated by their subject and style, although he admitted that engaging with communities is not a frictionless practice yet.
Read the whole interview here.