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Truly Free Film

Finding the Right Composer for Your Project: Easy as 1, 2, 3.

Guest post by Jordan Passman

1. Hire a professional, and choose carefully! If you have the budget, call a top agency and hire John Williams…I mean, he really is the best! He did the theme for Star Wars! Unfortunately, for 99.9% of filmmakers today, (and those who aren’t Steven Spielberg) this is not a feasible option. The first instinct and most commonly used method of finding a composer is by asking your immediate group of musician friends. So many musicians are willing to try scoring your film for cheap, so this may be seem enticing…

My advice: Don’t do it! You want to hire a professional composer, not just any musician and be especially careful with a friend—if it doesn’t work out, you could damage your friendship. If you don’t know already, composing for film is a true art. It helps you tell your film’s story. It enhances emotions you are bringing to life. When integrated correctly, this music will compliment your film so much, that you won’t be able to imagine watching it without it! The right composer will likely be your friend by the end of collaborating together, but it’s probably best that he/she is your composer first, and friend second.

Now if you don’t have enough money to call one of the top agencies, (they likely won’t take your call unless you’re offering over 60K, and that would be for one of their “small”, up-and-comers), then there are still great options to find professionals out there. I’ve noticed so many filmmakers scrounging Craigslist for a composer, and that seems like a big waste of time. One risk-free option is try my service. I created scoreAscore as a platform to connect you with pro composers. Post your project and say what it’s about. State the price you have budgeted for a composer, and a description of what you want musically (and even post a video of your film for composers to score) and the pool of pros will submit original scores for your consideration. There’s nothing to lose, as each composer is carefully selected.

If this doesn’t appeal to you, find other composer agents, like myself. I am happy to discuss what you’re trying to achieve with your film’s music, and what kind of composer would best compliment your creative goals. If this doesn’t appeal to you, every composer has a website. Check them out, they put a lot of time into making them pretty, though it takes a lot of your time to find and review them! And lastly, check Craigslist

2. Plan it out: find your composer early! If a composer is attached in beginning stages, he/she can gain a greater sense of your vision as a filmmaker from the very start of the project. By sharing this perspective from the get-go, he/she will feel as an integral member of the project, a great sense of how to compliment and share your creative vision.

For example, a composer I represent, Joachim Horsley was attached to a film in its early script stages. He noted a scene where a man sat in a church, praying while listening to an inspiring children’s choir. Joachim wrote the music for a live children’s choir to perform for this scene, before they even started shooting. Having Joachim on board before the shoot spared this filmmaker one more headache during production

3. Set aside a budget, and don’t touch it! If you want your score to be amazing, make your composer feel amazing. Even though you don’t pay for music till the end of your production, (and you always feel like you’ve already spent it all, and you’re way over budget), it is very important to make your composer feel valued. Not only will you get an incredible project, but it makes working together that much better! Of course there will be times that you have absolutely no budget for anything or anyone (everybody on the film is doing it for backend points and you’ve been surviving on Cup O Ramen for 4 months), and in those cases, be sure to treat your composer like you do your editor, producers, etc. Your composer will just want to feel valued, and not taken advantage of! On that note, think about the tremendous amount of time and energy it takes a composer to score a film. Writing, Orchestrating, Arranging, Recording, Editing, Producing, Mixing, Mastering, etc. A composer I represent, Jacob Yoffee, says that it takes him at least 300 hours of hard work to complete a film!

Jordan Passman, one of Bloomberg Businessweek’s 2011 Finalists: America’s Best Young Entrepreneurs, launched scoreAscore.com in May 2010. scoreAscore’sinnovative approach to the film music business was recently featured in the LA Times. The Los Angeles based Entrepreneur and Film Composer Talent Agent’s clients include: Disney, Burger King, DirectTV, Crayola, Google, Skechers, Ally Bank, Sargento Cheese, Old Navy, LEGO, Universal, NBC, CBS, BRAVO, Electronic Arts (EA), Hasbro, the Gates Foundation, Castrol GTX, & more!

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Truly Free Film

Film Society at Lincoln Center and Double Hope Films Present: Indie Night Screening Series – DARK HORSE – Wednesday June 6th

Dear Film Friends,

I think you know of my passion & commitment not just for indie film but also to the community that supports it — and that community is you! You also probably recognize that I feel independent non-corporate culture is under siege and we have yet to determine a clear path out. I trust that you, like me, have the faith and hope that by keeping the big picture in focus, we can maintain cinema as a cultural force & social activity at the top of everyone’s list.

So what the hell does this have to do with seeing a good movie next week you ask?

You probably know I have enjoyed a long producing relationship with Todd Solondz and his films. In the past (on the film HAPPINESS for example), my partners & I had to buy his work back from the distributors to make sure it could reach an audience. These are different times, but perhaps even more stark.

I have gone to greater lengths (although perhaps not as celebrated) than ever before to make his new film accessible in the most appropriate & fullest of ways for our community. I have chosen with DARK HORSE to extend the producer’s job description still further, and produce the distribution. I am in no way doing it myself. We’ve pulled together an incredible team to make this happen. You might have read about that already here.

I confess: distribution is brutal. But it is going to be worth it. If we love indie culture, we can’t just give it away for the privilege of putting it in front of an audience. We are focusing on theatrical first, generally holding onto the rights, and trusting the community will support it.

I love this film. It is Todd’s most accessible film yet. To quote Todd “I suppose I just wanted to see if I could make a movie without rape, pedophilia, or masturbation. I always think it’s important to challenge oneself.” Have no fear though: it is still very much a Solondz joint, populated with damaged souls, dark humor, and delightfully depressing antics. As usual, the actors’ work is amazing to watch. As he did with Paul Giamatti and Phillip Seymour Hoffman, Todd has launched a star of a wonderfully particular sort with Jordan Gelber. Tony Award-winner Donna Murphy is transcendent and complex. Selma Blair, Justin Bartha, Mia Farrow, and Christopher Walken not only deliver the greatness you’d anticipate from them, but do so in unexpected ways.

In many ways, I am betting the future of film on this movie and how we are handling it. With your support, maybe we will win the good fight. Thanks for joining us on the battle lines. Culture is always worth a little risk…

Order tickets: www.filmlinc.com/films/on-sale/dark-horse
Watch the trailer here: www.darkhorsemovie.com/trailer.html
Like DARK HORSE on Facebook: www.facebook.com/darkhorsemovie
Check out the website: www.darkhorsemovie.com
Follow DARK HORSE on twitter: @darkhorseabe

See you Wednesday June 6th at 8:00 PM at the Elinor Bunin Monroe Film Center at the Film Society of Lincoln Center.

Q&A after the film with Todd Solondz!

Wed, June 6
8:00 PM
Elinor Bunin Monroe Film Center
144 W. 65TH St
New York, NY 10023

Please mark your calendars for upcoming Indie Night screenings:
Tuesday, July 17, 2012, 8 PM: KID THING
Wednesday, August 1, 2012, 8 PM: FRANCINE
Wednesday, September 5, 2012, 8 PM
Wednesday, October 17, 2012, 8 PM
Wednesday, November 14, 2012, 8 PM
Wednesday, December 19, 2012, 8 PM

Most sincerely, and forever hopeful about film,

Ted


Categories
Truly Free Film

Peter Broderick: “The Power of Free”

As always Peter Broderick’s latest newsletter is a must read — this time it’s about the documentary “Hungry For Change” and how the directors’ incredibly success with the film is precisely because they gave it away for free, online. Once again, Peter’s been nice enough to let me share the newsletter here with you. I can’t recommend enough that you sign up for Peter’s Distribution Bulletin.

The extraordinary million-dollar success of HUNGRY FOR CHANGE marks a new era of opportunities for independents. It illustrates how “free” can be used to achieve broad awareness, generate revenue quickly, and build a worldwide audience.

The release of HUNGRY FOR CHANGE was unprecedented. The film:
– premiered online (having never screened publicly before)
– was available worldwide
– was absolutely free (for 10 days only)

The results were remarkable:
– 453,841 views around the world during the 10 day premiere
– over $1.02 million in sales of DVDs and recipe books in the first 14 days

HUNGRY FOR CHANGE is a documentary that challenges the myths perpetuated by the weight loss industry and shows how to develop a healthy, lifelong diet. It is the second film by dynamic husband-and-wife team James Colquhoun and Laurentine ten Bosch, who I started consulting with in 2008 when they were beginning to distribute FOOD MATTERS, which went on to sell over 230,000 DVDs (see Distribution Bulletin #14). James and Laurentine are based in Australia but came to Los Angeles last week, where they told me the inside story of their historic “Free Worldwide Online Premiere.”

James and Laurentine have learned how to tap the power of free. They’ve been experimenting with the possibilities of free for four years, first with FOOD MATTERS and now with HUNGRY FOR CHANGE.

FOOD MATTERS

Free Public Screenings – Instead of following the industry norm of charging organizations fees to hold screenings, the filmmakers took a risk and allowed anyone who registered to host a screening for free. The FOOD MATTERS website encourages the hosting of screenings:

“As part of our vision to provide life-transforming information that is accessible to all people, we are excited to allow free screenings of Food Matters around the globe.”

The website provides a free screening resource pack, which includes handouts, posters, and other publicity materials. James and Laurentine believed that the cost of lost screening revenues would be much smaller than the benefit of positive word-of-mouth from a greater number of screenings, resulting in increases in visitors to the website, mailing lists sign-ups, and DVD sales.

Free, Dynamic Website Content – The filmmakers regularly added content to the FOOD MATTERS website, making it a valuable resource for their audience. This included videos that were freely available to all visitors to the website who registered, which simply consisted of inputting a name and an email address.

Free Online Screening – In December 2010, FOOD MATTERS DVDs were put on sale from the website for one week at half price. This resulted in 4600 sales, the best week in 2 1Ž2 years of sales. In October 2011, the filmmakers took a more radical approach with even better results. They allowed all comers to watch FOOD MATTERS for free for 8 days. This stimulated direct and indirect sales of 9800 DVDs, twice as many as were sold when it was offered at half price. Even more impressive, over 37,000 people joined the mailing list during this event.

As James explained, when you offer a film for free you get sign-ups from a good percentage of everyone who views the film. When you are having a sale, you only get the customer information from those who actually make a purchase. “For us, we’re about creating a long-term relationship with our followers and not just selling to them,” noted James.

HUNGRY FOR CHANGE

After their successful experiments with free, particularly the online screening of FOOD MATTERS, James and Laurentine decided to go all the way with HUNGRY FOR CHANGE. They were aware of some films that had been released free online, such as Michael Moore’s SLACKER UPRISING, but knew of no major ones that had premiered online.

Pre-Release Marketing – They chose the term FREE WORLDWIDE ONLINE PREMIERE and released the trailer for HUNGRY FOR CHANGE on March 1, 2012. This was followed by two more eblasts with additional video content, including the first 4 minutes of the film, during the 21 days leading up to the premiere. They also partnered with the experts featured in the film. These experts had their own followers and shared in both the promotion of the free online premiere and the revenues from sales they referred.

Global Reach – The Free Worldwide Online Premiere was an instant hit. On its first day (March 21st) there were 45,211 plays. Tens of thousands of people watched the film each day. The premiere ended with a bang with 58,292 plays on the final day (March 31st). Altogether there were almost half a million views from more than 150 countries across the globe in just 10 days. These are astonishing numbers for an independent film that had never been seen before, had no paid advertising, and was not available through any retail channels.

Subscribers – There were 229,000 sign-ups in 14 days, a significantly greater number than FOOD MATTERS had gained in the previous 4 years. James estimates that less than 30% of the HUNGRY FOR CHANGE sign-ups were FOOD MATTERS subscribers, which means that at least 160,000 were new subscribers, almost doubling James and Laurentine’s already substantial online following.

Revenue – Everyone who viewed HUNGRY FOR CHANGE was given access to three special offers: the DVD for $34.95, the new recipe book for $49.95, or the DVD and the recipe book for $74.95. Each order came with free bonuses and free shipping. In the first 14 days, over 20,800 orders were placed totaling over $1 million in sales. Although most purchasers had already seen the film for free, many wanted to buy a copy for themselves or purchase it as a gift for family or friends.

Access – Beyond broad awareness, revenues, and sign-ups, there are other important benefits of free. It removes a major barrier between filmmakers and audiences. If the film is available at no charge, at least temporarily, it is accessible to everyone. From the beginning, James and Laurentine have been motivated by a strong desire to get their message out to more people. Free allows their films to be seen even more widely and enables them to build relationships with viewers.

Good Will – Another major benefit of free is good will, which has allowed the filmmakers to develop a truly interactive relationship with their audience. They talk directly to their followers who tell them what they want. This knowledge has enabled them to make and market films that meet their followers’ needs and continue to be seen by more and more people.
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Taking free to a new level has also expanded awareness of James and Laurentine and created new opportunities for them. They are now writing a book for HarperCollins, which will be published this fall to coincide with the retail release of HUNGRY FOR CHANGE.

© 2012 Peter Broderick

Peter Broderick is a Distribution Strategist who helps design and implement customized plans to maximize revenues for independent films. He is also a leading advocate of crowdfunding and crowdsourcing, championing them in keynotes and presentations around the world. You can read his articles at www.peterbroderick.com

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Let's Make Better Films Truly Free Film

The Entertainment Economy Is Completely Different Than It Was

Make no mistake: The Entertainment Economy can no longer be predicated on scarcity or control — as it has been for the last 110 years.  We need to rebuild it around concept of super-abundance & access.

YouTubers Upload 72 Hours of Video Every Minute”  That’s up from 48 hours a year ago.  At what age do we reach Saturation Point?  I already have: I have identified every film I would like to see — if I am able to maintain my maximum rate of consumption — to carry me 5 years past my life expectancy.  The very nature of technology indicates that in less than ten years, a twenty year old cinephile will have done the same.  I expect that to happen much sooner though.  Audiences will have no “need” for the new.  We have so many cute animals and children doing silly things after all.  Who really needs an ambitious and relevant cinema?  So why do anything to preserve it (let alone advance it)?  Let’s just bury our heads and try to hold onto what is left of our jobs.  Right?

I am glad there are those that know otherwise.

Categories
These Are Those Things

One Of The Best Short Films EVER: Rendezvous

By Claude Lelouch

And this is on film mind you…

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Bowl Of Noses

Take A Trip To The Moon

This is an incredible lesson well told. If you fold a piece of paper 25 times, it would be as tall as the Empire State Building.

If you can spare less than 4 minutes, you will learn something you will never forget.

Categories
These Are Those Things

A “Disposable” Epic Shot On A Cell Phone

Les Ongles (The Nails) by Clement Deneux was the Grand Prize Winner at the Disposable Film Festival 2012 where I got to be a judge for the second year in a row. It has great fun with a handful of trends in popular filmmaking — the cell phone shot party that goes out of control among them — but always with a very unique bent. I look forward to see what Clement does next.