Comments on: Miao Wang On The Secrets of Her Kickstarter Success

By: Qun Lu

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By: trevor75

trevor75 — Wed, 23 Mar 2011 21:13:11 +0000

I was laughing quite a bit at most of these points, simply because I could easily think of a short film I made that used at least one of them. Great to see a list like this though! superior essays

By: Becky Sangha

Becky Sangha — Sat, 10 Apr 2010 02:10:36 +0000

Great article! Always inspiring to hear a woman filmmaker’s story of success! I love highlighting new, inspiring ways for filmmakers to finish their projects, and your story will definitely be referred to in an upcoming post I’m writing for the Film for Good blog!

By: Dylan Nelson

Dylan Nelson — Mon, 22 Feb 2010 01:53:57 +0000

A followup… As someone beginning fund-raising for two new micro-budget docs, I do understand that creative fundraising strategies are necessary. But to preserve the integrity of those of us who actually do the work, I think there needs to be a distinction between WORKING producers and FUNDING producers. Why can’t one create a new category – associate funding producer, executive funding producer, etc.? Or even list ‘contributors’ at various levels in the credits, much like any nonprofit does?

By: Dylan Nelson

Dylan Nelson — Mon, 22 Feb 2010 01:48:45 +0000

Miao,

Congratulations on your amazing success with fundraising and with your film. However, I’m concerned about the trend of selling credits, especially at the associate producer level. I’m a documentary producer and work extremely hard for my credit … and I also work with TRUE associate producers who spend years laboring long and hard on projects, completely immersed in every detail. It is an insult to their sustained and dedicated contribution to the craft of filmmaking to sell their credit for a few hundred bucks.

Best,

Dylan

By: Miao

Miao — Thu, 18 Feb 2010 18:39:05 +0000

Dear Sheri,

First and foremost, yes the project has to speak for itself. The trailer or the clip you post is the central showcase for your project. The rewards are the perks of course. People certainly first pay attention to the project, rewards are secondary. I don’t think anyone will fund a project just because the rewards sound great. I do think the reward incentives provides some good guidance for how much someone will pledge though. Someone might pledge $300 instead of $500 if there wasn’t the option for a $500 reward for Associate Producer’s credit. It’s always easier to pick from multiple choice than to decide on your own number.

You are also a hundred percent correct the work to find backers never ends, but Kickstarter has served as one great platform to find some of those backers.

I realized I think we don’t have a link to the Beijing Taxi Kickstarter campaign, and it’s not as easy to find on Kickstarter since it’s already funded. So, for those curious to see the campaign:
http://www.kickstarter.com/projects/miaowang/beijing-taxi-three-taxi-drivers-bumpy-ride-to-mo

All best,
Miao

By: Sheri Candler

Sheri Candler — Thu, 18 Feb 2010 15:14:18 +0000

Hi Miao (and Ted)

Great information you shared on your successful campaign, so great to hear. I am writing an article on Kickstarter and would love to include some of your insights for success. We’ll talk.

I did want to ask, do you think that the incentives you offered helped at all? I personally have donated to projects with no consideration to the perks. If I liked the project, knew the filmmaker or supported what they were trying to accomplish, I pledged. Especially in your upper level perks, do you think the incentives made a difference or made you stand out from the multitude of other projects? It really is just a question. For some maybe it does.

All the work that you did to find backers, I am sure you will be doing to keep that audience engaged for your premiere and beyond. You definitely should and maybe without the campaign, you might not have done.