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You know how I feel how important it is to bring your audience early into the process. You know how I think it is critical to let people know what is that you love and appreciate. You know that I believe that it is no longer about just the film, but about the ongoing conversation. And of course it is obvious that I think that none of us can afford to just make good work, but that we need to make better films.
-What a producer does (3 posts)/what the credit means
http://trulyfreefilm.blogspot.com/2009/03/producers-contribution-part-1-of-3.html
http://trulyfreefilm.blogspot.com/2009/06/producer-credit-what-it-means-to-me.html
-38 Indie Film Biz Concerns
http://trulyfreefilm.blogspot.com/2009/05/36-american-independent-film.html
-“The New Model for Indie Film”
http://trulyfreefilm.blogspot.com/2009/05/new-model-ongoing-conversation.html
WE NEED TO UNLEASH THE POWER OF THE DVD.
-Additional Scenes: This is usually limited to scenes that were shot to include in the movie and later removed in the edit process.
-”Added Value” Content: Generally this is elements used in the filmmaking process: script, storyboards, preliminary visual effect mock-ups.
-Publicity & Marketing Elements: Trailers, Posters, Stills, Electronic Press Kits (interviews).
-Behind The Scenes/Making Of Documentary: so-called B-roll of filmmaking process.
-Hyper-chaptering (allowing for tagging and greater commentary).
-A good publicist might still be worthwhile (http://trulyfreefilm.blogspot.com/2008/10/film-festival-plan-still-need-to-hire.html)
-Postcards/business cards are good, can be cheaper than posters (http://trulyfreefilm.blogspot.com/2008/10/film-festival-plan-posters-postcards.html)
(http://trulyfreefilm.blogspot.com/2009/01/printing-posters-postcards.html)
-Target certain blogs and send DVDs of your film out in advance (http://trulyfreefilm.blogspot.com/2008/10/film-festival-plan-getting-word-out.html)
-Tech/Social networking/Web marketing things explained
(http://bethkanter.wikispaces.com/Making+Media+Conference)
(http://mashable.com/2008/12/27/how-to-2008/)
-Link to article on web design trends:
(http://www.smashingmagazine.com/2009/02/09/movie-website-designs-examples-and-current-practices/)Tweet
Today’s post is again brought to you courtesy of Jon Dieringer, and is part of continuing series of cheat sheets from prior TFF posts.
Jon Reiss’ web marketing list:
1. Go to Godaddy.com and purchase a domain name. Get one that ends with .com. Get your movie title. If it is unavailable add “movie” or “themovie” or “film” to the end. (You don’t need to purchase any other services during check-out.)
2. Sign up for WordPress.com. Make your blog the title of your movie/ domain. Start posting press releases and other articles, such as reviews.
3. Sign up for Youtube.com. Make your username title of your movie/ domain. Post your trailer, or you can do a video “pitch”.
4. Sign-up for an account on Facebook.com.
5. Sign-up for Flickr. Get your username title of your movie/ domain.
6. Sign up for an account at del.icio.us. Bookmark your domain, facebook page, blog page and you tube page.
7. Sign up for a google account, to use their alerts, place connect with people who talk about you.
8. Sign up for Box Office Widget. Place this on your website and on your blog. Use it as your signature on forums.
8. Sign up for Spottt. Place this banner code on your myspace page, blog, and the thank you page from Box Office Widget.
10. Go to Yahoo! Groups and find all the groups that may have interest to your film and join. Participate in the group, rather than just spam the group.
Watch it and let me know if gives you any good ideas… Thanks.
Over in the UK they have a state-backed initiative to try to figure out this new digi-film culture universe. Here in The States of course we are asked to sink or swim on our own.
The UK Film Council and the National Endowment for Science, Technology and the Arts (NESTA) is calling on the film industry to expand digital distribution, seek new sources of funding and work with online audiences as publishers not just viewers, as part of series of findings from their digital innovation programme.
- Film companies should see online audiences as participants, authors, contributors and publishers as well as just viewers, and use this to their advantage
- Directors, writers and actors should be encouraged to write a blog or Twitter, to engage audiences in the film-making process
- Free tools such as Google Blog Search and Twitter should be used to track the performance of campaigns by monitoring site visits and bookmarks. But popularity should not be mistaken for financial success.
- Companies should be wary about giving away potential revenue in return for digitisation costs, and instead look into getting it done themselves.
- The aim should be to sell content to as many platforms as possible and to keep the deals non-exclusive or for short exclusive periods.
- Film-makers should look to new sources of funding. Brands and content creators are potential sources, as in the case of Shane Meadows’ Somers Town, which was financed by Eurostar.
- Companies should think about what would make audiences pay for content, and the principle of ‘added value’ in the form of quality of experience.
- The whole industry is still learning and there is no perfect online campaign, so experimenting is the key.
If you aren’t following these recommendations, you are not living in the world of today. Indie Film culture’s survival depends on the majority getting with the program.
This site could not have been built without the help and insight of Michael Morgenstern. My thanks go out to him.
Help save indie film and give this guy a job in web design or film!
