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- You jump the gun on building buzz and then lose momentum and interest before it’s time to utilize that buzz.
- You jump the gun on your release and can’t support it with the necessary content or resources & planning b/c it’s a full time job just maintaining whatever momentum and interest your gaining from the film’s release.
In part two, Todd expands upon new rules:
- You need to have a solid website 5 minutes after you’ve written the script.
- You need to have a solid trailer 5 days after you’ve wrapped shooting.
- You need to release your DVD within 6 weeks of your premiere.
- You need to start making your DVD 6 hours after you’ve made your final cut.
- You need to do your theatrical release within 2-4 weeks of your festival premiere You need to implement a festival premiere into your release platform, and there’s no better/other way to do it than utilizing it as the springboard for your theatrical release.
- You need to look at the theatrical release as a brand building and audience building campaign and focus on exposure and press secondly.
- You need to be ready to make your next one before your release this one.
- You need to roll with the punches and remember to focus on your planning your work and working your plan.
- you need sell DVD’s during your theatrical release.
Oh, if only we in the States had government funding for the arts! I would settle for government funding for the infrastructure for the arts. The UK has it and here’s a good idea that they funded that we could use here:
UK film buffs will be able to access a bespoke online search tool from today that will give cinema and TV listings, DVD, Blu-ray and download options for 34,000 films.The £1m FindAnyFilm project has been developed by the UK Film Council over the past seven months and claims to be the first service of its kind to combine listings for multiple formats and links to retails sites and legal download services. It also includes more than 5,000 film trailers and an alerts service to notify users when titles are released in new formats.
What would you do to improve “indie” film? Both the business and the films themselves? This is not a rhetorical question; I would like to know, and I am sure you would too.
Nice time to be living by the Golden Gate bridge. The San Francisco Film Society announced a new series of grants covering all phases of development and production.
The SFFS/KRF Filmmaking Grants support films that through plot, character, theme or setting significantly explore human and civil rights, antidiscrimination, gender and sexual identity and other urgent social justice issues of our time.
Read all about them here. What are you doing reading this? Go and start filling out the application! The first application process opened yesterday!
This past Sunday, the NY Times had one of those articles on how film “all of a sudden” looks like a good investment. I am one of those who have always thought that film was a good investment when done properly, so you might think I was happy to hear them finally beating the drums. Now, I could take it with a grain of salt and be happy that they are promoting what seems to be a good company run by good people and leave it alone at that. At least that’s what I wanted to do, what I suspected I’d do, until I got to the last lines:
“If you can find the right film executives, people who consider themselves fiduciaries more than producers, it’s one of the best bets you can make right now,” Mr. Crown said.“Just remember that it’s over when you start taking yourself so seriously that the project stops becoming a commercial movie,” he continued, “and starts becoming an art project.”
CrewCreative, who did great work for us on our film TOWELHEAD, are offering one lucky filmmaker a marketing package of a trailer, poster, and website for their film — provided your film cost less than $5M to make. So what are you waiting for?!!
In a post entitled “Issues Of Sustainability” on the Filmmaker Mag Blog, Lance Weiler talks about how we as filmmakers can produce for today’s evolving audiences. In talking to filmmakers, I still find they often don’t yet fully conceive what it means to adopt a “transmedia” approach to storytelling and marketing. On the other side of the spectrum though is what made Wired’s recent post on “Why Hollywood Needs a New Model For Storytelling” such a gas – they’ve got it and got it good. Check it out. We may not need to build the ARGs and seed the story so heavily on blogs and elsewhere as Scott Brown writes about, but we do need to give serious thought about how the hell to build audiences for our stories.