December 18 at 11:18am

Locavesting: Is it applicable to film?

Mind you most of film finance is probably classifiable as Loco-vesting, but I was struck by one of the ideas cited in the NY Times’ excellent YEAR IN IDEAS roundup.  Locavesting is simply the practice of investing in local businesses.  

A region’s benefit in incentivizing locavesting is akin to the logic around state tax credits: money spent in film is again transfered to the region’s other businesses generally.  Civic leaders recognizing this might come up with additional incentives to encourage it.  Certainly a savvy producer would be sure to foreground this with any locally-based investor-wannabe.  The promise of regional cinema could be grounded by such a locally based film slate investment fund.
This is that excerpt from the article:
Locavestors
By AMY CORTESE
Perhaps you’ve heard of locavores: people who eat only foods that have been produced within a 100-mile radius. Now some people — call them locavestors — are investing in much the same way. The idea is that, by investing in local businesses, rather than, say, a faceless conglomerate, investors can earn profits while supporting their communities. To help match mostly local investors with capital-hungry local businesses, regional stock exchanges are starting to spring up around the globe.

Consider InvestBX, which was formed to serve businesses looking to raise relatively small sums in England’s West Midlands region. In February, InvestBX’s first listed company, Teamworks Karting, which runs an indoor go-kart center in Birmingham, raised more than $735,000 to open a new track in nearby Reading. In November, Key Technologies, a high-tech firm with 232 employees and annual sales of some $26 million, floated shares worth nearly $3 million. To list on InvestBX, a company must be based in the United Kingdom and have a significant part of its operations in the West Midlands. Companies can raise about $3 million from “local and U.K.-wide investors.”

Local exchanges address a financing gap for smaller companies, which may not be able to attract venture capital and for whom the major exchanges may be out of reach. “Small businesses need funding options more than ever in today’s recessionary climate,” says Trexler Proffitt, a professor at Franklin & Marshall College in Lancaster, Pa., who recently completed a feasibility study for a seven-county Lancaster exchange. (His conclusion: affirmative.)

In a way, we’re coming full circle. Until the 1950s, when they began to consolidate, there were thriving regional exchanges all across the country. “Globalization has been advantageous, but we’re starting to see the sacrifices we’ve made,” Proffitt says. “People are interested in figuring out how to connect to their local communities again.”


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  • Anonymous
    I've been thinking of this a lot lately, coincidently, but the parallel I was thinking of was restaurants, which are local by their nature, have similar start up costs to low budget films, and probably a similar success rate. They're also, generally, paid for by the owners, or by bank loans given to the owners. (It's a stupid thing to do to invest in your own film, but is it any stupider to invest in a restaurant?)

    Anyway, Jeff Daniels did a film a few years ago, based on one of his plays called, Escanaba in da Moonlight. It was funded by an investor close to him in Michigan for, I believe, about 2 million. Everything about this film was local. He used actors from his theater company, local crew, even the idea was local - it was about "yoopers", which, if you're not from the area, don't ask. Jeff starred in and directed.

    When they were done, they couldn't get a distributor, so they distributed it themselves in theaters in Michigan and one other state (I don't remember). I think it was a direct deal with an exhibitor, or a couple of them; a chain owner. I think it grossed about 3 Million. Just in two states.

    He did another movie with the money they made, the next year, and it didn't do well. Then Jeff lost interest in directing, or at least distribution. But I think that's a success story. Of course, Jeff's a star - and a local star at that. He lives in Michigan.
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